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Gender status bias and the marketplace

Author

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  • Ferguson, Shelagh
  • Brace-Govan, Jan
  • Martin, Diane M.

Abstract

Through the lens of Status Construction Theory, we consider the role of gender status beliefs and the obdurate nature of gender differences as a category of status bias. We consider how the reproduction of gender status construction associates with marketplace resources. We study how individual experiences and marketplace resources operate, contribute, sustain or mitigate inequity in a consumption subculture. Using a multi-method ethnography to study expert women climbers whose competence is often refuted due to gender status bias.

Suggested Citation

  • Ferguson, Shelagh & Brace-Govan, Jan & Martin, Diane M., 2020. "Gender status bias and the marketplace," Journal of Business Research, Elsevier, vol. 107(C), pages 211-221.
    • Handle: RePEc:eee:jbrese:v:107:y:2020:i:c:p:211-221
    DOI: 10.1016/j.jbusres.2018.11.047
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    References listed on IDEAS

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    Cited by:

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    3. de Kerviler, Gwarlann & Ardelet, Caroline & Slavich, Barbara, 2022. "Ethical judgments of sexualized ads featuring Women: The role of identification with feminine archetypes," Journal of Business Research, Elsevier, vol. 142(C), pages 899-913.

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