Breakout from Bollywood? The roles of social networks and regulation in the evolution of Indian film industry
This paper combines evolutionary perspectives with social network theory in order to explain the recent growth of a prolific and changing indigenous industry in an emergent economy, namely the Indian film industry in Mumbai, India, Bollywood. Using novel and original data, the paper argues that as the world's biggest commercial film cluster and a conspicuous growth phenomenon, Bollywood can be seen as a paradigmatic case for developing general insights into indigenous growth of industries in emerging economies. The paper demonstrates how the existence of a well-defined and geographically centered social network among producers, directors and other key roles in filmmaking in Mumbai influences the evolution of a 'Bollywood model' of filmmaking remarkably different from Hollywood's. The paper adds to social network perspectives in evolutionary theory by suggesting that, given certain social network structures, policy regulation and other environmental factors may be instrumental for industry evolution.
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Volume (Year): 14 (2008)
Issue (Month): 3 (September)
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- Jehoshua Eliashberg & Anita Elberse & Mark A.A.M. Leenders, 2006. "The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions," Marketing Science, INFORMS, vol. 25(6), pages 638-661, 11-12.
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- Giuseppe Delmestri & Fabrizio Montanari & Alessandro Usai, 2005. "Reputation and Strength of Ties in Predicting Commercial Success and Artistic Merit of Independents in the Italian Feature Film Industry," Journal of Management Studies, Wiley Blackwell, vol. 42(5), pages 975-1002, 07.
- Andrew Currah, 2007. "Hollywood, the Internet and the World: A Geography of Disruptive Innovation," Industry and Innovation, Taylor & Francis Journals, vol. 14(4), pages 359-384.
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