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Breakout from Bollywood? The roles of social networks and regulation in the evolution of Indian film industry

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  • Lorenzen, Mark
  • Täube, Florian Arun

Abstract

This paper combines evolutionary perspectives with social network theory in order to explain the recent growth of a prolific and changing indigenous industry in an emergent economy, namely the Indian film industry in Mumbai, India, Bollywood. Using novel and original data, the paper argues that as the world's biggest commercial film cluster and a conspicuous growth phenomenon, Bollywood can be seen as a paradigmatic case for developing general insights into indigenous growth of industries in emerging economies. The paper demonstrates how the existence of a well-defined and geographically centered social network among producers, directors and other key roles in filmmaking in Mumbai influences the evolution of a 'Bollywood model' of filmmaking remarkably different from Hollywood's. The paper adds to social network perspectives in evolutionary theory by suggesting that, given certain social network structures, policy regulation and other environmental factors may be instrumental for industry evolution.

Suggested Citation

  • Lorenzen, Mark & Täube, Florian Arun, 2008. "Breakout from Bollywood? The roles of social networks and regulation in the evolution of Indian film industry," Journal of International Management, Elsevier, vol. 14(3), pages 286-299, September.
  • Handle: RePEc:eee:intman:v:14:y:2008:i:3:p:286-299
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    References listed on IDEAS

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    1. Jehoshua Eliashberg & Anita Elberse & Mark A.A.M. Leenders, 2006. "The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions," Marketing Science, INFORMS, vol. 25(6), pages 638-661, 11-12.
    2. Tarun Khanna & Krishna Palepu, 2000. "Is Group Affiliation Profitable in Emerging Markets? An Analysis of Diversified Indian Business Groups," Journal of Finance, American Finance Association, vol. 55(2), pages 867-891, April.
    3. Andrew Currah, 2007. "Hollywood, the Internet and the World: A Geography of Disruptive Innovation," Industry and Innovation, Taylor & Francis Journals, vol. 14(4), pages 359-384.
    4. Oliver E. Williamson, 2000. "The New Institutional Economics: Taking Stock, Looking Ahead," Journal of Economic Literature, American Economic Association, vol. 38(3), pages 595-613, September.
    5. Tarun Khanna & Yishay Yafeh, 2005. "Business Groups and Risk Sharing around the World," The Journal of Business, University of Chicago Press, vol. 78(1), pages 301-340, January.
    6. Giuseppe Delmestri & Fabrizio Montanari & Alessandro Usai, 2005. "Reputation and Strength of Ties in Predicting Commercial Success and Artistic Merit of Independents in the Italian Feature Film Industry," Journal of Management Studies, Wiley Blackwell, vol. 42(5), pages 975-1002, July.
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    Cited by:

    1. Bouka, Eleni & Merkouri, Maria-Marina & Metaxas, Theodore, 2015. "Indentifying Bollywood as a crucial factor of India’s economic development: A review analysis," MPRA Paper 64658, University Library of Munich, Germany, revised 2015.
    2. repec:eee:respol:v:46:y:2017:i:8:p:1399-1415 is not listed on IDEAS
    3. Hill, T.L. & Mudambi, Ram, 2010. "Far from Silicon Valley: How emerging economies are re-shaping our understanding of global entrepreneurship," Journal of International Management, Elsevier, vol. 16(4), pages 321-327, December.
    4. Somnath Lahiri, 2011. "India-focused publications in leading international business journals," Asia Pacific Journal of Management, Springer, vol. 28(2), pages 427-447, June.
    5. Barnard, Helena, 2010. "Overcoming the liability of foreignness without strong firm capabilities -- the value of market-based resources," Journal of International Management, Elsevier, vol. 16(2), pages 165-176, June.
    6. repec:kap:asiapa:v:34:y:2017:i:3:d:10.1007_s10490-017-9521-4 is not listed on IDEAS
    7. repec:eee:jbrese:v:76:y:2017:i:c:p:136-144 is not listed on IDEAS

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