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The role of service embeddedness in the internationalisation process of manufacturing firms

Author

Listed:
  • Jack, Robert
  • As-Saber, Sharif
  • Edwards, Ron
  • Buckley, Peter

Abstract

Over the last decade the growth of service firms, and their internationalisation, has attracted considerable attention from researchers, with a special focus on characteristics that distinguish services from goods. However, as the composition of a firm's product can contain both good and service elements, this paper argues that it is somewhat misleading to categorise a product simply as either a 'good' or a 'service'. Manufactured goods often contain client-related services embedded in them. Further, the nature of these embedded services may vary with respect to their degree of separability of production and consumption. Based on several case studies of Australian manufacturing subsidiaries in the UK, this paper examines the impact of inseparable embedded services on a firm's entry-mode choice. It reveals that the extent and nature of embedded services have a considerable impact on a firm's choice of foreign entry mode. The research findings are likely to contribute to the existing marketing and internationalisation literature.

Suggested Citation

  • Jack, Robert & As-Saber, Sharif & Edwards, Ron & Buckley, Peter, 2008. "The role of service embeddedness in the internationalisation process of manufacturing firms," International Business Review, Elsevier, vol. 17(4), pages 442-451, August.
  • Handle: RePEc:eee:iburev:v:17:y:2008:i:4:p:442-451
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    References listed on IDEAS

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    1. Edwards, Ronald W. & Buckley, Peter J., 1998. "Choice of location and mode: the case of Australian investors in the UK," International Business Review, Elsevier, vol. 7(5), pages 503-520, October.
    2. Farok J Contractor & Sumit K Kundu & Chin-Chun Hsu, 2003. "A three-stage theory of international expansion: the link between multinationality and performance in the service sector," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 34(1), pages 5-18, January.
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    5. Sanchez-Peinado, Esther & Pla-Barber, Jose, 2006. "A multidimensional concept of uncertainty and its influence on the entry mode choice: An empirical analysis in the service sector," International Business Review, Elsevier, vol. 15(3), pages 215-232, June.
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    Cited by:

    1. Arvanitis, Spyros & Hollenstein, Heinz & Stucki, Tobias, 2016. "Does the explanatory power of the OLI approach differ among sectors and business functions? Evidence from firm-level data," Economics - The Open-Access, Open-Assessment E-Journal, Kiel Institute for the World Economy (IfW), vol. 10, pages 1-46.

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