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Crowdfunding for sustainability: Key elements driving crowdfunding success across economic, social, and environmental goals

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  • Bartoli, Chiara
  • Annosi, Maria Carmela
  • Orero, Levi
  • Brunetta, Federica

Abstract

This paper explores how key elements of crowdfunding campaigns contribute to the success of sustainable initiatives in terms of economic, social, and environmental dimensions, synthesizing existing literature on the intersection of crowdfunding and sustainability and identifying elements associated with successful outcomes. Our findings reveal that notable differences emerge in project types, platform roles, and the motivations of backers and initiators across sustainable goals. This research provides practical guidance for enhancing the effectiveness of crowdfunding initiatives aiming to foster sustainable innovation, aligning them with sustainable objectives. It also offers insights to support the development of alternative, sustainability-focused financing strategies.

Suggested Citation

  • Bartoli, Chiara & Annosi, Maria Carmela & Orero, Levi & Brunetta, Federica, 2025. "Crowdfunding for sustainability: Key elements driving crowdfunding success across economic, social, and environmental goals," Finance Research Letters, Elsevier, vol. 81(C).
    • Handle: RePEc:eee:finlet:v:81:y:2025:i:c:s1544612325006609
    DOI: 10.1016/j.frl.2025.107400
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