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Identifying the factors affecting the willingness to pay for fuel-efficient vehicles in Turkey: A case of hybrids

  • Erdem, Cumhur
  • Sentürk, Ismail
  • Simsek, Türker

This paper aims to determine the factors that have an impact on the consumers' willingness to pay a premium for hybrid automobiles in Turkey. A web-based random survey was conducted in different regions of Turkey. A questionnaire was administered to 1983 participants in January-March of 2009. The questionnaire was prepared by taking the issues raised in various sources into account. An ordered Probit model was used to meet the objective. Results show that variables such as income, gender, education, concerns about global warming, number of automobiles, importance of automobile performance, risk preference, attitude toward the alternative energy sources have an impact on the consumers' willingness to pay a premium for hybrids. Findings suggest that consumers who have high income, higher educational level, and concerns about the global warming are more likely to pay a premium for hybrids. This study is expected to make important contributions to the current literature related to the consumers' willingness to pay for hybrids by providing a research study from a developing country's perspective. Results of this study also make important contributions to the policy and decision makers, environmental groups and automotive industry.

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Article provided by Elsevier in its journal Energy Policy.

Volume (Year): 38 (2010)
Issue (Month): 6 (June)
Pages: 3038-3043

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Handle: RePEc:eee:enepol:v:38:y:2010:i:6:p:3038-3043
Contact details of provider: Web page: http://www.elsevier.com/locate/enpol

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  1. Diamond, David, 2009. "The impact of government incentives for hybrid-electric vehicles: Evidence from US states," Energy Policy, Elsevier, vol. 37(3), pages 972-983, March.
  2. Brownstone, David & Bunch, David S & Train, Kenneth, 1999. "Joint mixed logit models of stated and revealed preferences for alternative-fuel vehicles," University of California Transportation Center, Working Papers qt45f996hh, University of California Transportation Center.
  3. Ockwell, David G. & Watson, Jim & MacKerron, Gordon & Pal, Prosanto & Yamin, Farhana, 2008. "Key policy considerations for facilitating low carbon technology transfer to developing countries," Energy Policy, Elsevier, vol. 36(11), pages 4104-4115, November.
  4. O'Garra, Tanya & Mourato, Susana & Garrity, Lisa & Schmidt, Patrick & Beerenwinkel, Anne & Altmann, Matthias & Hart, David & Graesel, Cornelia & Whitehouse, Simon, 2007. "Is the public willing to pay for hydrogen buses? A comparative study of preferences in four cities," Energy Policy, Elsevier, vol. 35(7), pages 3630-3642, July.
  5. Kahn, Matthew E., 2007. "Do greens drive Hummers or hybrids? Environmental ideology as a determinant of consumer choice," Journal of Environmental Economics and Management, Elsevier, vol. 54(2), pages 129-145, September.
  6. Mourato, Susana & Saynor, Bob & Hart, David, 2004. "Greening London's black cabs: a study of driver's preferences for fuel cell taxis," Energy Policy, Elsevier, vol. 32(5), pages 685-695, March.
  7. Carson, Richard T. & Hanemann, W. Michael, 2006. "Contingent Valuation," Handbook of Environmental Economics, in: K. G. Mäler & J. R. Vincent (ed.), Handbook of Environmental Economics, edition 1, volume 2, chapter 17, pages 821-936 Elsevier.
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