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Implementing a subjective MCI model: An application to the furniture market


  • Cliquet, Gerard


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  • Cliquet, Gerard, 1995. "Implementing a subjective MCI model: An application to the furniture market," European Journal of Operational Research, Elsevier, vol. 84(2), pages 279-291, July.
  • Handle: RePEc:eee:ejores:v:84:y:1995:i:2:p:279-291

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    References listed on IDEAS

    1. Nakanishi, Masao & Cooper, Lee G & Kassarjian, Harold H, 1974. " Voting for a Political Candidate under Conditions of Minimal Information," Journal of Consumer Research, Oxford University Press, vol. 1(2), pages 36-43, Se.
    2. Theil, Henri, 1969. "A Multinomial Extension of the Linear Logit Model," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 10(3), pages 251-259, October.
    3. Green, Paul E & Srinivasan, V, 1978. " Conjoint Analysis in Consumer Research: Issues and Outlook," Journal of Consumer Research, Oxford University Press, vol. 5(2), pages 103-123, Se.
    4. Cooper, Lee G & Nakanishi, Masao, 1983. " Standardizing Variables in Multiplicative Choice Models," Journal of Consumer Research, Oxford University Press, vol. 10(1), pages 96-108, June.
    5. Monroe, Kent B & Guiltinan, Joseph P, 1975. " A Path-Analytic Exploration of Retail Patronage Influences," Journal of Consumer Research, Oxford University Press, vol. 2(1), pages 19-28, June.
    6. Masao Nakanishi & Lee G. Cooper, 1982. "Technical Note—Simplified Estimation Procedures for MCI Models," Marketing Science, INFORMS, vol. 1(3), pages 314-322.
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    Cited by:

    1. González-Benito, Óscar & Santos-Requejo, Libia, 2002. "A comparison of approaches to exploit budget allocation data in cross-sectional maximum likelihood estimation of multi-attribute choice models," Omega, Elsevier, vol. 30(5), pages 315-324, October.
    2. Baray, Jerome & Cliquet, Gerard, 2007. "Delineating store trade areas through morphological analysis," European Journal of Operational Research, Elsevier, vol. 182(2), pages 886-898, October.
    3. González-Benito, Óscar, 2004. "Random effects choice models: seeking latent predisposition segments in the context of retail store format selection," Omega, Elsevier, vol. 32(2), pages 167-177, April.

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