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Lead-time quotations in unobservable make-to-order systems with strategic customers: Risk aversion, load control and profit maximization

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  • Benioudakis, Myron
  • Burnetas, Apostolos
  • Ioannou, George

Abstract

We develop a model for pricing, lead-time quotation and delay compensation in a Markovian make-to-order production or service system with strategic customers who exhibit risk aversion. Based on a concave utility function of their net benefit, customers make individual decisions to join the system or balk without observing the state of the queue. The decisions of arriving customers result in a symmetric join/balk game. Regarding the firm’s strategy, the provider announces a fixed entrance fee, a lead-time quotation and a compensation rate for the part of a customer delay which exceeds the quoted lead-time.

Suggested Citation

  • Benioudakis, Myron & Burnetas, Apostolos & Ioannou, George, 2021. "Lead-time quotations in unobservable make-to-order systems with strategic customers: Risk aversion, load control and profit maximization," European Journal of Operational Research, Elsevier, vol. 289(1), pages 165-176.
  • Handle: RePEc:eee:ejores:v:289:y:2021:i:1:p:165-176
    DOI: 10.1016/j.ejor.2020.06.047
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    Cited by:

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    3. Qiu, Ruozhen & Sun, Yue & Zhou, Hongcheng & Sun, Minghe, 2023. "Dynamic pricing and quick response of a retailer in the presence of strategic consumers: A distributionally robust optimization approach," European Journal of Operational Research, Elsevier, vol. 307(3), pages 1270-1298.
    4. Zhai, Yue & Hua, Guowei & Cheng, Meng & Cheng, T.C.E., 2023. "Production lead-time hedging and order allocation in an MTO supply chain," European Journal of Operational Research, Elsevier, vol. 311(3), pages 887-905.
    5. Myron Benioudakis & Apostolos Burnetas & George Ioannou, 2022. "Single versus dynamic lead-time quotations in make-to-order systems with delay-averse customers," Annals of Operations Research, Springer, vol. 318(1), pages 33-65, November.
    6. Gabi Hanukov & Michael Hassoun & Oren Musicant, 2021. "On the Benefits of Providing Timely Information in Ticket Queues with Balking and Calling Times," Mathematics, MDPI, vol. 9(21), pages 1-16, October.
    7. Benioudakis, Myron & Zissis, Dimitris & Burnetas, Apostolos & Ioannou, George, 2023. "Service provision on an aggregator platform with time-sensitive customers: Pricing strategies and coordination," International Journal of Production Economics, Elsevier, vol. 257(C).

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