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Buzz marketing for movies

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  • Mohr, Iris

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  • Mohr, Iris, 2007. "Buzz marketing for movies," Business Horizons, Elsevier, vol. 50(5), pages 395-403.
    • Handle: RePEc:eee:bushor:v:50:y:2007:i:5:p:395-403
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    References listed on IDEAS

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    1. David Godes & Dina Mayzlin, 2004. "Using Online Conversations to Study Word-of-Mouth Communication," Marketing Science, INFORMS, vol. 23(4), pages 545-560, June.
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    1. Ullah, Rahat & Alam, Muhammad Aftab & Zeb, Atya, 2025. "How emotions in online reviews affect movie sales: Evidence from Hollywood," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
    2. Singh Vikash & Dahiya Surbhi & Abraham Albert & Tausif Ahmad, 2024. "Emergence of Technology Driven Promotional Strategies for Commercialised Indian Cinema," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 3, pages 204-217.
    3. Alenka Lena Klopcic & Jana Hojnik & Stefan Bojnec & Drago Papler, 2020. "Global Transition to the Subscription Economy: Literature Review on Business Model Changes in the Media Landscape," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 18(4 (Winter), pages 323-348.
    4. Muhammad Yaqoub & Zhang Jingwu & Wang Haizhou, 2024. "Exploring the Popularity and Acceptability of Indian and South Korean Films among Chinese Audiences: A Survey-Based Analysis," SAGE Open, , vol. 14(4), pages 21582440241, December.
    5. Nuttavuthisit, Krittinee, 2010. "If you can't beat them, let them join: The development of strategies to foster consumers' co-creative practices," Business Horizons, Elsevier, vol. 53(3), pages 315-324, May.
    6. Caroline Moraes & Finola Kerrigan & Roisin McCann, 2020. "Positive Shock: A Consumer Ethical Judgement Perspective," Journal of Business Ethics, Springer, vol. 165(4), pages 735-751, September.
    7. SOMESFALEAN Vasilica, 2012. "Children As Target Market," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 7(2), pages 172-183, August.

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