IDEAS home Printed from https://ideas.repec.org/a/spr/infsem/v14y2016i1d10.1007_s10257-015-0275-6.html
   My bibliography  Save this article

Does reliable information matter? Towards a trustworthy co-created recommendation model by mining unboxing reviews

Author

Listed:
  • Sheng Tun Li

    (National Cheng Kung University)

  • Thuong Thi Pham

    (National Cheng Kung University)

  • Hui Chi Chuang

    (National Cheng Kung University)

  • Zhi-Wei Wang

    (National Cheng Kung University)

Abstract

Online review forums provide customers with powerful platforms to express opinions and influence business trends, while allowing firms to collaborate and co-create value with customers. However, information overload due to the huge amount of reviews posted daily complicates the efforts of consumers to locate reliable information when making a purchase decision. Therefore, this study develops a trustworthy co-created recommendation model. The proposed model mines unboxing reviews, calculates the trust scores of the reviewers, and then generates the recommended products by combing this information with customer preferences using a multi-criteria decision-making method. An illustrative example of mobile phones demonstrates the recommendation procedure of the proposed model. The proposed model is evaluated via an empirical experiment to examine the satisfaction of study participants by using a seven-point Likert scale. An analysis of the structural equation modelling results indicates that three factors (i.e. confidence in decision quality, enhanced problem-solving ability, and satisfaction with resource expenditure) significantly and positively affect the purchase decision-making process. Moreover, the proposed model outperforms a baseline model in all four factors, ultimately increasing user satisfaction. In addition to its theoretical framework for co-creating value with customers to develop a trustworthy co-created recommendation model, as supported by various theories of trust, the proposed model provides further insights into the role of customer reviews in designing recommendation models, as well as the extent to which such models impact user decisions.

Suggested Citation

  • Sheng Tun Li & Thuong Thi Pham & Hui Chi Chuang & Zhi-Wei Wang, 2016. "Does reliable information matter? Towards a trustworthy co-created recommendation model by mining unboxing reviews," Information Systems and e-Business Management, Springer, vol. 14(1), pages 71-99, February.
  • Handle: RePEc:spr:infsem:v:14:y:2016:i:1:d:10.1007_s10257-015-0275-6
    DOI: 10.1007/s10257-015-0275-6
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10257-015-0275-6
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.

    File URL: https://libkey.io/10.1007/s10257-015-0275-6?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. F. Hutton Barron & Bruce E. Barrett, 1996. "Decision Quality Using Ranked Attribute Weights," Management Science, INFORMS, vol. 42(11), pages 1515-1523, November.
    2. David Godes & Dina Mayzlin, 2004. "Using Online Conversations to Study Word-of-Mouth Communication," Marketing Science, INFORMS, vol. 23(4), pages 545-560, June.
    3. Kari Kelton & Kenneth R. Fleischmann & William A. Wallace, 2008. "Trust in digital information," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 59(3), pages 363-374, February.
    4. Zopounidis, C., 1999. "Multicriteria decision aid in financial management," European Journal of Operational Research, Elsevier, vol. 119(2), pages 404-415, December.
    5. Ewing, Michael T. & Napoli, Julie, 2005. "Developing and validating a multidimensional nonprofit brand orientation scale," Journal of Business Research, Elsevier, vol. 58(6), pages 841-853, June.
    6. Vargo, Stephen L. & Maglio, Paul P. & Akaka, Melissa Archpru, 2008. "On value and value co-creation: A service systems and service logic perspective," European Management Journal, Elsevier, vol. 26(3), pages 145-152, June.
    7. Miriam J. Metzger, 2007. "Making sense of credibility on the Web: Models for evaluating online information and recommendations for future research," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 58(13), pages 2078-2091, November.
    8. Li, Sheng-Tun & Chou, Wei-Chien, 2014. "Power planning in ICT infrastructure: A multi-criteria operational performance evaluation approach," Omega, Elsevier, vol. 49(C), pages 134-148.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Vaudrey, Rhonwyn K., 2022. "A practice unpacked: Unboxing as a consumption practice," Journal of Business Research, Elsevier, vol. 145(C), pages 843-852.
    2. Wen-Jie Ye & Anthony J. T. Lee, 2021. "Mining sentiment tendencies and summaries from consumer reviews," Information Systems and e-Business Management, Springer, vol. 19(1), pages 107-135, March.
    3. Yuan Chen, 2020. "RETRACTED ARTICLE: Research on personalized recommendation algorithm based on user preference in mobile e-commerce," Information Systems and e-Business Management, Springer, vol. 18(4), pages 837-850, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Teun Lucassen & Rienco Muilwijk & Matthijs L. Noordzij & Jan Maarten Schraagen, 2013. "Topic familiarity and information skills in online credibility evaluation," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 64(2), pages 254-264, February.
    2. Devan Ray Donaldson & Paul Conway, 2015. "User conceptions of trustworthiness for digital archival documents," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 66(12), pages 2427-2444, December.
    3. Saarijärvi, Hannu & Mitronen, Lasse & Yrjölä, Mika, 2014. "From selling to supporting – Leveraging mobile services in the context of food retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 21(1), pages 26-36.
    4. Diwanji, Vaibhav S. & Cortese, Juliann, 2020. "Contrasting user generated videos versus brand generated videos in ecommerce," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    5. Shijie Lu & Xin (Shane) Wang & Neil Bendle, 2020. "Does Piracy Create Online Word of Mouth? An Empirical Analysis in the Movie Industry," Management Science, INFORMS, vol. 66(5), pages 2140-2162, May.
    6. Che khairil Izam Che Ibrahim & Seosamh B. Costello & Suzanne Wilkinson, 2013. "Development of a conceptual team integration performance index for alliance projects," Construction Management and Economics, Taylor & Francis Journals, vol. 31(11), pages 1128-1143, November.
    7. Seppo Kuula & Harri Haapasalo & Arto Tolonen, 2018. "Cost-efficient co-creation of knowledge intensive business services," Service Business, Springer;Pan-Pacific Business Association, vol. 12(4), pages 779-808, December.
    8. Tsionas, Mike G., 2019. "Multi-objective optimization using statistical models," European Journal of Operational Research, Elsevier, vol. 276(1), pages 364-378.
    9. Goyal, Sanjeev & Heidari, Hoda & Kearns, Michael, 2019. "Competitive contagion in networks," Games and Economic Behavior, Elsevier, vol. 113(C), pages 58-79.
    10. Mulliner, Emma & Smallbone, Kieran & Maliene, Vida, 2013. "An assessment of sustainable housing affordability using a multiple criteria decision making method," Omega, Elsevier, vol. 41(2), pages 270-279.
    11. Inyoung Chae & Andrew T. Stephen & Yakov Bart & Dai Yao, 2017. "Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns," Marketing Science, INFORMS, vol. 36(1), pages 89-104, January.
    12. Khim-Yong Goh & Cheng-Suang Heng & Zhijie Lin, 2013. "Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content," Information Systems Research, INFORMS, vol. 24(1), pages 88-107, March.
    13. Högström, Claes & Tronvoll, Bård, 2012. "The enactment of socially embedded service systems: Fear and resourcing in the London Borough of Sutton," European Management Journal, Elsevier, vol. 30(5), pages 427-437.
    14. Duan, Yongrui & Liu, Tonghui & Mao, Zhixin, 2022. "How online reviews and coupons affect sales and pricing: An empirical study based on e-commerce platform," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    15. Steven M. Shugan, 2005. "Brand Loyalty Programs: Are They Shams?," Marketing Science, INFORMS, vol. 24(2), pages 185-193.
    16. Podinovski, Vladislav V., 2020. "Maximum likelihood solutions for multicriterial choice problems," European Journal of Operational Research, Elsevier, vol. 286(1), pages 299-308.
    17. Paul L. Goethals & Natalie M. Scala, 2018. "Eliminating the Weakest Link Approach to Army Unit Readiness," Decision Analysis, INFORMS, vol. 15(2), pages 110-130, June.
    18. Cassandra France & Debra Grace & Joseph Lo Iacono & Joan Carlini, 0. "Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions," Journal of Brand Management, Palgrave Macmillan, vol. 0, pages 1-15.
    19. Marc Bourreau & Michel Gensollen & François Moreau & Patrick Waelbroeck, 2013. "“Selling less of more?” The impact of digitization on record companies," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 37(3), pages 327-346, August.
    20. K. Sudhir, 2018. "Editorial—Introducing A New Section— Marketing Science: Frontiers," Marketing Science, INFORMS, vol. 37(1), pages 1-4, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:infsem:v:14:y:2016:i:1:d:10.1007_s10257-015-0275-6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.