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Metatheorizing tourist flow at macro-level: Universal forces theory and herding among tourists

Author

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  • Lee, Seonjin
  • Pennington-Gray, Lori

Abstract

•Develops a new metatheory of tourism that explains tourist flow at macro-level•Universal Forces Theory promotes development of tourism-specific theories.•The theory identifies generalizable interactions among elements of tourism system.•Discusses push, pull, competition, and friction as previously identified forces•Proposes and validates herding as generalizable macro-level interaction in tourism

Suggested Citation

  • Lee, Seonjin & Pennington-Gray, Lori, 2025. "Metatheorizing tourist flow at macro-level: Universal forces theory and herding among tourists," Annals of Tourism Research, Elsevier, vol. 113(C).
  • Handle: RePEc:eee:anture:v:113:y:2025:i:c:s0160738325000672
    DOI: 10.1016/j.annals.2025.103961
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    References listed on IDEAS

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