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Domestic Consumer Awareness of Energy Consumption Practices in Pakistan

Author

Listed:
  • Muhammad Wasif Hanif

    (Department of Management Sciences, COMSATS University Islamabad, Abbottabad Campus, Pakistan.)

  • Shakir Hafeez

    (Department of Management Sciences, COMSATS University Islamabad, Abbottabad Campus, Pakistan.)

  • Syed Afzal Moshadi Shah

    (Department of Management Sciences, COMSATS University Islamabad, Abbottabad Campus, Pakistan.)

  • Naveed Iqbal

    (Department of Management Sciences, COMSATS University Islamabad, Abbottabad Campus, Pakistan.)

Abstract

Electricity waste is a bottleneck in availing clean, green, uninterrupted, and sustainable electricity supply. The synthesis of the studied literature portrays that irresponsible behavior indulges consumers to take irresponsible action, which leads to electricity waste and crisis. Therefore, to get the know-how of irresponsible behavior, this study aims to investigate the role of awareness concerning electricity consumption, wastage, gadget efficiency, and conservation. A questionnaire-focused survey was carried out to collect data and performed descriptive analysis to critically evaluate the data. The results explicate that consumers possess a low level of wasteful consumption awareness and lack-of-information is a big issue in waste management. Thus, the study concludes that unawareness is the key determinant that creates and strengthens a sense of irresponsibility in consumer behavior. The academician and practitioners need dire attention to take precautionary measures for developing prominent awareness campaigns and strategic policy guidelines to distort irresponsible human nature by including fearful promotional contents in marketing campaigns.

Suggested Citation

  • Muhammad Wasif Hanif & Shakir Hafeez & Syed Afzal Moshadi Shah & Naveed Iqbal, 2021. "Domestic Consumer Awareness of Energy Consumption Practices in Pakistan," International Journal of Energy Economics and Policy, Econjournals, vol. 11(4), pages 581-592.
    • Handle: RePEc:eco:journ2:2021-04-66
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    References listed on IDEAS

    as
    1. Vassileva, Iana & Campillo, Javier, 2014. "Increasing energy efficiency in low-income households through targeting awareness and behavioral change," Renewable Energy, Elsevier, vol. 67(C), pages 59-63.
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    3. Sheng, Pengfei & Guo, Xiaohui, 2018. "Energy consumption associated with urbanization in China: Efficient- and inefficient-use," Energy, Elsevier, vol. 165(PB), pages 118-125.
    4. Ding, Qun & Cai, Wenjia & Wang, Can & Sanwal, Mukul, 2017. "The relationships between household consumption activities and energy consumption in china— An input-output analysis from the lifestyle perspective," Applied Energy, Elsevier, vol. 207(C), pages 520-532.
    5. Guo, Zhifeng & Zhou, Kaile & Zhang, Chi & Lu, Xinhui & Chen, Wen & Yang, Shanlin, 2018. "Residential electricity consumption behavior: Influencing factors, related theories and intervention strategies," Renewable and Sustainable Energy Reviews, Elsevier, vol. 81(P1), pages 399-412.
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    7. Grappi, Silvia & Romani, Simona & Bagozzi, Richard P., 2013. "Consumer response to corporate irresponsible behavior: Moral emotions and virtues," Journal of Business Research, Elsevier, vol. 66(10), pages 1814-1821.
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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Electricity Awareness; Electricity Conservation; Electricity Efficiency; Electricity Waste; Irresponsible Behavior; Electricity Crisis;
    All these keywords.

    JEL classification:

    • Q4 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy
    • Q40 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Energy - - - General
    • D1 - Microeconomics - - Household Behavior

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