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Letter Traffic Demand in the UK: An Analysis by Product and Envelope Content Type


  • Veruete-McKay Leticia

    (Royal Mail Group)

  • Soteri Soterios

    (Royal Mail Group)

  • Nankervis John C.

    (University of Essex)

  • Rodriguez Frank



National postal operators offer a range of mail products to customers. It is likely that demand elasticities for these products differ across both service types and their requirements for sending mail. This paper examines time series data for addressed inland mail in the UK for three broad product categories of mail in order to identify the key drivers of the demand for letter traffic and letter substitution. For the first time, total addressed inland mail in the UK was segmented into mail content categories and preliminary estimates for the drivers of UK letter mail substitution for social, transactional and direct mail are provided.

Suggested Citation

  • Veruete-McKay Leticia & Soteri Soterios & Nankervis John C. & Rodriguez Frank, 2011. "Letter Traffic Demand in the UK: An Analysis by Product and Envelope Content Type," Review of Network Economics, De Gruyter, vol. 10(3), pages 1-28, September.
  • Handle: RePEc:bpj:rneart:v:10:y:2011:i:3:n:10

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    References listed on IDEAS

    1. Gerrard, W J & Godfrey, L G, 1998. "Diagnostic Checks for Single-Equation Error-Correction and Autoregressive Distributed Lag Models," The Manchester School of Economic & Social Studies, University of Manchester, vol. 66(2), pages 222-237, March.
    2. Neil R. Ericsson & James G. MacKinnon, 2002. "Distributions of error correction tests for cointegration," Econometrics Journal, Royal Economic Society, vol. 5(2), pages 285-318, June.
    3. Saikkonen, Pentti, 1991. "Asymptotically Efficient Estimation of Cointegration Regressions," Econometric Theory, Cambridge University Press, vol. 7(01), pages 1-21, March.
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    Cited by:

    1. Frédérique Fève & Jean-Pierre Florens & Leticia Veruete-McKay & Frank Rodriguez & Soterios Steri & Frank Rodriguez, 2012. "Uncertainty and Projections of the Demand for Mail," Chapters,in: Multi-Modal Competition and the Future of Mail, chapter 6 Edward Elgar Publishing.
    2. De Donder Philippe & Cremer Helmuth & Dudley Paul & Rodriguez Frank, 2011. "Welfare and Pricing of Mail in a Communications Market," Review of Network Economics, De Gruyter, vol. 10(3), pages 1-24, September.
    3. Neil Kellard & Denise Osborn & Jerry Coakley & Frank Rodriguez & Soterios Soteri & Leticia Veruete-McKay, 2015. "Papers with John on the Demand for Mail," Journal of Time Series Analysis, Wiley Blackwell, vol. 36(5), pages 650-652, September.

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