Risk Perception of Investors in Initial Public Offer of Shares: A Psychometric Study
Initial Public Offer is a mechanism to raise capital from the public. In the recent years there are number of Initial Public Offers [IPO] in India. The present study tries to find out the risk perception of the investors in respect of IPO investment and the degree of influence of the elements of marketing mix on the overall level of risk perception. The study is carried out on the registered investors of the leading share broking firms of Silchar town of Assam, India. It is found that the equity investors perceive equity investment through IPO as moderately risky. The degree of influence of promotion feature driven measure of risk perception is highest. Second, third and forth factors affecting the risk perception in respect of equity investment through IPO are price, product and place feature driven measure of risk perception.
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Volume (Year): 6 (2012)
Issue (Month): 2 (June)
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