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Food Price Analysis in Czech Retail Chains - Selected Development Aspects


  • Luboš Smutka

    () (Czech University of Life Sciences Prague)

  • Michal Steininger

    () (Czech University of Life Sciences Prague)

  • Eva Rosochatecká

    () (Czech University of Life Sciences Prague)

  • Anna Belová

    () (Czech University of Life Sciences Prague)


Czech food market is significantly influenced by EU market development. Food prices tend to converge to the long-term average of prices in the EU market and they copy EU price trends. The paper aims to identify the relationship between the development of prices in the global market and EU market. Another aim is to analyze the development of prices in the retail market in the Czech Republic and to identify the basic trends in selected food products. The article focuses primarily on the elasticity of selected foodstuff aggregations in relation to global prices development. There is also analyzed the impact of changes in rates of VAT from 10 % to 14 % on food prices in general and prices of selected products in selected retail companies. The results of analyzes show that Czech food market reacts sensitively to changes in food prices on global markets as well as on the EU market. It should be highlighted that the influence of EU market on Czech food price development is much higher than the influence of global market. The growth rate of VAT is not completely absorbed by traders and producers and the certain portion of VAT rate growth is transferred into final consumer prices.

Suggested Citation

  • Luboš Smutka & Michal Steininger & Eva Rosochatecká & Anna Belová, 2012. "Food Price Analysis in Czech Retail Chains - Selected Development Aspects," Acta Universitatis Bohemiae Meridionales, University of South Bohemia in Ceske Budejovice, vol. 15(2), pages 15-32.
  • Handle: RePEc:boh:actaub:v:15:y:2012:i:2:p:15-32

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    References listed on IDEAS

    1. Theodore Metaxas, 2008. "Place Marketing, Strategic Planning and Competitiveness: The Case of Malta," European Planning Studies, Taylor & Francis Journals, vol. 17(9), pages 1357-1378, March.
    2. Samuel Agyei-Mensah, 2006. "Marketing its Colonial Heritage: A New Lease of Life for Cape Coast, Ghana?," International Journal of Urban and Regional Research, Wiley Blackwell, vol. 30(3), pages 705-716, September.
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    More about this item


    Food; Price; Development; Influence; Factors; Sensitivity;

    JEL classification:

    • Q11 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Aggregate Supply and Demand Analysis; Prices
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy


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