Applying Servqual To Banking Services: An Exploratory Study In Morocco
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References listed on IDEAS
- Gentile, Chiara & Spiller, Nicola & Noci, Giuliano, 2007. "How to Sustain the Customer Experience:: An Overview of Experience Components that Co-create Value With the Customer," European Management Journal, Elsevier, vol. 25(5), pages 395-410, October.
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KeywordsMorocco; SERVQUAL; banking; logistic regression;
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