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An exploratory study of Tourist-patient satisfaction and behavioral intentions in medical tourism: Post-hoc segmentation

Author

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  • Nahla Ben Yekhlef Boukadida

    (ERMA - Entreprises et Recherche en Marketing - faculté des sciences économiques et de gestion de tunis)

  • Salah Boumaiza

    (ERMA - Entreprises et Recherche en Marketing - faculté des sciences économiques et de gestion de tunis)

Abstract

This study is an exploration of international tourist-patients' satisfaction and their behavioral intentions toward a medical destination. The main objective here was to determine whether the perception of price fairness and the positive perception of doctor quality play a positive role in the post-purchase behavior. The proposed model was tested with a PLSPM that is adapted to non-normal data and the small sample size. The results of global model (whole sample) showed that there is heterogeneity in responses obtained. Therefore, a REBUS-PLS analysis was conducted to detect latent segments. The result sets of this research bring a new light on the post-consumption behavior of the tourist-patient. They are discussed at the end of this paper with their theoretical and managerial implications.

Suggested Citation

  • Nahla Ben Yekhlef Boukadida & Salah Boumaiza, 2015. "An exploratory study of Tourist-patient satisfaction and behavioral intentions in medical tourism: Post-hoc segmentation," Post-Print halshs-01253385, HAL.
  • Handle: RePEc:hal:journl:halshs-01253385
    Note: View the original document on HAL open archive server: https://halshs.archives-ouvertes.fr/halshs-01253385
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    1. Choi, Kui-Son & Cho, Woo-Hyun & Lee, Sunhee & Lee, Hanjoon & Kim, Chankon, 2004. "The relationships among quality, value, satisfaction and behavioral intention in health care provider choice: A South Korean study," Journal of Business Research, Elsevier, vol. 57(8), pages 913-921, August.
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    More about this item

    Keywords

    Medical tourism; post-consumption behaviors; doctor quality; price value; segmentation;
    All these keywords.

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