IDEAS home Printed from https://ideas.repec.org/a/bla/jconsa/v57y2023i2p871-905.html
   My bibliography  Save this article

Mindfulness through agency in health consumption: Empirical evidence from committed dietary supplement consumers

Author

Listed:
  • Yun Wang
  • Leighann C. Neilson
  • Shaobo Ji

Abstract

Due to individuals' increasing demand for health promotion, various health‐related consumer goods, like dietary supplements (DS), have flourished in the marketplace as magical solutions to consumers' life problems. Inevitably influenced by various marketplace stakeholders and information sources such as family, friends, brands, and social media influencers, consumers may encounter difficulties making well‐informed health decisions. Based on empirical evidence gleaned from in‐depth interviews with DS consumers, this research contributes to consumer wellness and health promotion research by confirming the role of mindfulness as an agency in distancing individuals from external social noises and enabling them to respond flexibly to inner experiences and desires. We contribute to mindful consumption research by identifying the positive impact of mindfulness on facilitating conscious and independent DS consumption decisions and health practices. Moreover, the daily practices that enable individuals to accumulate mindfulness and the impact of mindfulness on females' perception of beauty are discussed.

Suggested Citation

  • Yun Wang & Leighann C. Neilson & Shaobo Ji, 2023. "Mindfulness through agency in health consumption: Empirical evidence from committed dietary supplement consumers," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(2), pages 871-905, April.
    • Handle: RePEc:bla:jconsa:v:57:y:2023:i:2:p:871-905
    DOI: 10.1111/joca.12508
    as

    Download full text from publisher

    File URL: https://doi.org/10.1111/joca.12508
    Download Restriction: no
    File URL: https://libkey.io/10.1111/joca.12508?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Tuba Üstüner & Craig J. Thompson, 2012. "How Marketplace Performances Produce Interdependent Status Games and Contested Forms of Symbolic Capital," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 38(5), pages 796-814.
    2. Spiggle, Susan, 1994. "Analysis and Interpretation of Qualitative Data in Consumer Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 21(3), pages 491-503, December.
    3. Thompson, Craig J & Troester, Maura, 2002. "Consumer Value Systems in the Age of Postmodern Fragmentation: The Case of the Natural Health Microculture," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(4), pages 550-571, March.
    4. Thompson, Craig J & Tambyah, Siok Kuan, 1999. "Trying to Be Cosmopolitan," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 26(3), pages 214-241, December.
    5. Marla B. Royne & Alexa K. Fox & George D. Deitz & Tyler Gibson, 2014. "The Effects of Health Consciousness and Familiarity with DTCA on Perceptions of Dietary Supplements," Journal of Consumer Affairs, Wiley Blackwell, vol. 48(3), pages 515-534, October.
    6. Holt, Douglas B, 1998. "Does Cultural Capital Structure American Consumption?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(1), pages 1-25, June.
    7. Yannik St. James & Jay M. Handelman & Shirley F. Taylor, 2011. "Magical Thinking and Consumer Coping," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 38(4), pages 632-649.
    8. Ralph L. Quinones & Robert D. Winsor & Anthony Patino & Peter Hoffmann, 2013. "The Regulation of Dietary Supplements Within the United States: Flawed Attempts at Mending a Defective Consumer Safety Mechanism," Journal of Consumer Affairs, Wiley Blackwell, vol. 47(2), pages 328-357, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Shalini Bahl & George R. Milne & Elizabeth G. Miller, 2023. "Expanding consumer mindfulness for collective sustainable well‐being: Overview of the special issue and future research directions," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(2), pages 699-720, April.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Sirieix, Lucie & Séré de Lanauze, Gilles & Dyen, Margot & Balbo, Laurie & Suarez, Erick, 2023. "The role of communities in vegetarian and vegan identity construction," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    2. Zanette, Maria Carolina & Brito, Eliane Pereira Zamith & Fontenelle, Isleide Arruda & de Camargo Heck, Marina, 2021. "Eating one’s own otherness: When producers commercialize their ethnicities," Journal of Business Research, Elsevier, vol. 129(C), pages 134-144.
    3. Russell Belk, 2000. "Consumption Patterns of the New Elite in Zimbabwe," William Davidson Institute Working Papers Series 288, William Davidson Institute at the University of Michigan.
    4. Anna J. Vredeveld & Robin A. Coulter, 2019. "Cultural experiential goal pursuit, cultural brand engagement, and culturally authentic experiences: sojourners in America," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 274-290, March.
    5. Sophie Duncan‐Shepherd & Kathy Hamilton, 2022. "“Generally, I live a lie”: Transgender consumer experiences and responses to symbolic violence," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(4), pages 1597-1616, December.
    6. Rohit Varman & Per Skålén & Russell W. Belk & Himadri Roy Chaudhuri, 2021. "Normative Violence in Domestic Service: A Study of Exploitation, Status, and Grievability," Journal of Business Ethics, Springer, vol. 171(4), pages 645-665, July.
    7. Mariam Beruchashvili & Risto Moisio, 2013. "Is Planning an Aid or an Obstacle? Examining the Role of Consumers' Lay Theories in Weight Loss," Journal of Consumer Affairs, Wiley Blackwell, vol. 47(3), pages 404-431, November.
    8. Ateeq A. Rauf & Ajnesh Prasad, 2020. "Temporal Spaces of Egalitarianism: The Ethical Negation of Economic Inequality in an Ephemeral Religious Organization," Journal of Business Ethics, Springer, vol. 162(3), pages 699-718, March.
    9. Michael B. Beverland, 2005. "Crafting Brand Authenticity: The Case of Luxury Wines," Journal of Management Studies, Wiley Blackwell, vol. 42(5), pages 1003-1029, July.
    10. Hajer Bachouche & Ouidade Sabri, 2019. "Empowerment in Marketing: Synthesis, Critical Review, and Agenda for Future Research," Working Papers 2019-001, Department of Research, Ipag Business School.
    11. Riefler, Petra & Diamantopoulos, Adamantios, 2009. "Consumer cosmopolitanism: Review and replication of the CYMYC scale," Journal of Business Research, Elsevier, vol. 62(4), pages 407-419, April.
    12. Vikram Kapoor & Russell Belk, 2022. "‘Pressure creates diamonds’/‘fire refines gold’: Conceptualizing coping capital," AMS Review, Springer;Academy of Marketing Science, vol. 12(3), pages 196-215, December.
    13. Hajer Bachouche & Ouidade Sabri, 2019. "Empowerment in marketing: synthesis, critical review, and agenda for future research," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 304-323, December.
    14. Banister, Emma & Roper, Stuart & Potavanich, Tisiruk, 2020. "Consumers’ practices of everyday luxury," Journal of Business Research, Elsevier, vol. 116(C), pages 458-466.
    15. Cheryl Nakata & Elif Izberk-Bilgin & Lisa Sharp & Jelena Spanjol & Anna Shaojie Cui & Stephanie Y. Crawford & Yazhen Xiao, 2019. "Chronic illness medication compliance: a liminal and contextual consumer journey," Journal of the Academy of Marketing Science, Springer, vol. 47(2), pages 192-215, March.
    16. Bradford, Tonya Williams & Sherry, John F., 2014. "Hyperfiliation and cultural citizenship: African American consumer acculturation," Journal of Business Research, Elsevier, vol. 67(4), pages 418-424.
    17. Fastoso, Fernando & González-Jiménez, Héctor, 2020. "Materialism, cosmopolitanism, and emotional brand attachment: The roles of ideal self-congruity and perceived brand globalness," Journal of Business Research, Elsevier, vol. 121(C), pages 429-437.
    18. Hollenbeck, Candice R. & Patrick, Vanessa M., 2016. "Mastering survivorship: How brands facilitate the transformation to heroic survivor," Journal of Business Research, Elsevier, vol. 69(1), pages 73-82.
    19. Zeynep Arsel & Darren DahlEditor & Eileen FischerEditor & Gita JoharEditor & Vicki MorwitzEditor, 2017. "Asking Questions with Reflexive Focus: A Tutorial on Designing and Conducting Interviews," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 44(4), pages 939-948.
    20. Stefano Pace, 2013. "Does Religion Affect the Materialism of Consumers? An Empirical Investigation of Buddhist Ethics and the Resistance of the Self," Journal of Business Ethics, Springer, vol. 112(1), pages 25-46, January.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:jconsa:v:57:y:2023:i:2:p:871-905. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://www.blackwellpublishing.com/journal.asp?ref=0022-0078 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.