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Expanding consumer mindfulness for collective sustainable well‐being: Overview of the special issue and future research directions

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  • Shalini Bahl
  • George R. Milne
  • Elizabeth G. Miller

Abstract

This special issue focuses on the potential of mindfulness to enhance consumer well‐being. While various disciplines have investigated the psychological and physiological benefits of mindfulness, its potential for consumer well‐being remains largely underexplored. Moreover, there have been concerns about the efficacy of secular mindfulness, which is being criticized for its limited focus on non‐judgmental awareness while neglecting its original contemplative and ethical foundations. This omission is especially problematic when considering mindfulness as an intervention for issues such as overconsumption, addictions, and other harmful habits impacting individuals, society, and the environment. This introductory article expands the definition of consumer well‐being to prioritize the positive feelings and effective functioning of groups and ecosystems over short‐term individual benefits, summarizes the eight articles in the issue, identifies six themes that broaden the scope of mindfulness, and presents a framework for exploring how the special issue articles and future research can promote collective sustainable well‐being.

Suggested Citation

  • Shalini Bahl & George R. Milne & Elizabeth G. Miller, 2023. "Expanding consumer mindfulness for collective sustainable well‐being: Overview of the special issue and future research directions," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(2), pages 699-720, April.
    • Handle: RePEc:bla:jconsa:v:57:y:2023:i:2:p:699-720
    DOI: 10.1111/joca.12542
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    References listed on IDEAS

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    1. Yun Wang & Leighann C. Neilson & Shaobo Ji, 2023. "Mindfulness through agency in health consumption: Empirical evidence from committed dietary supplement consumers," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(2), pages 871-905, April.
    2. Kyungin Ryu, 2023. "The importance of language: A comparison of consumer and academic definitions of mindfulness," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(2), pages 943-971, April.
    3. Lucie Ozanne & Jason Stornelli & Michael G. Luchs & David Glen Mick & Julia Bayuk & Mia M. Birau & Sunaina Chugani-Marquez & Marieke Fransen & Atar Herziger & Yuliya Komarova & Elizabeth Minton & Farn, 2021. "Enabling and Cultivating Wiser Consumption : The Roles of Marketing and Public Policy," Post-Print hal-03188180, HAL.
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    10. Amy Errmann & Felix Septianto, 2023. "Balancing evolutionary impulses: Effects of mindfulness on virtue food preference," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(2), pages 848-870, April.
    11. Evelien Van De Veer & Erica Van Herpen & Hans C. M. Van Trijp, 2016. "Body and Mind: Mindfulness Helps Consumers to Compensate for Prior Food Intake by Enhancing the Responsiveness to Physiological Cues," Journal of Consumer Research, Oxford University Press, vol. 42(5), pages 783-803.
    12. Maria C. Pereira & Filipe Coelho, 2019. "Mindfulness, Money Attitudes, and Credit," Journal of Consumer Affairs, Wiley Blackwell, vol. 53(2), pages 424-454, June.
    13. Shalini Bahl & George R. Milne & Kunal Swani, 2023. "An expanded mindful mindset: The role of different skills in stress reduction and life satisfaction," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(2), pages 821-847, April.
    14. Felicia Huppert & Timothy So, 2013. "Flourishing Across Europe: Application of a New Conceptual Framework for Defining Well-Being," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 110(3), pages 837-861, February.
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