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Licensing a Vertical Product Innovation

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  • CHANGYING LI
  • JUNMEI WANG

Abstract

This paper studies the case where an outside patent holder licenses its vertical product innovation to two Cournot competitors. It is found that, under a fixed-fee contract, the patent holder prefers exclusive licensing. However, under a royalty or two‐part tariff contract, the patent holder favours non‐exclusive licensing. Moreover, in contrast to the standard argument by Kamien and Tauman, we show that, from the perspective of the patentee, royalty licensing can be superior to fixed‐fee licensing, if the degree of innovation is small. Two‐part tariff licensing generates a monopoly outcome in the final market and hence reduces both consumer surplus and social welfare, if the innovation is low.

Suggested Citation

  • Changying Li & Junmei Wang, 2010. "Licensing a Vertical Product Innovation," The Economic Record, The Economic Society of Australia, vol. 86(275), pages 517-527, December.
  • Handle: RePEc:bla:ecorec:v:86:y:2010:i:275:p:517-527
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    File URL: http://hdl.handle.net/10.1111/j.1475-4932.2010.00630.x
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    References listed on IDEAS

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    Cited by:

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    3. Nguyen, Xuan & Sgro, Pasquale & Nabin, Munirul, 2014. "Licensing under vertical product differentiation: Price vs. quantity competition," Economic Modelling, Elsevier, vol. 36(C), pages 600-606.
    4. Li, Qing & Zhang, Huaige & Hong, Xianpei, 2020. "Knowledge structure of technology licensing based on co-keywords network: A review and future directions," International Review of Economics & Finance, Elsevier, vol. 66(C), pages 154-165.
    5. Wu, Cheng-Han & Kao, Yi-Jhe, 2018. "Cooperation regarding technology development in a closed-loop supply chain," European Journal of Operational Research, Elsevier, vol. 267(2), pages 523-539.
    6. Heywood, John S. & Li, Jianpei & Ye, Guangliang, 2014. "Per unit vs. ad valorem royalties under asymmetric information," International Journal of Industrial Organization, Elsevier, vol. 37(C), pages 38-46.
    7. Zhao, Dan, 2017. "Choices and impacts of cross-licensing contracts," International Review of Economics & Finance, Elsevier, vol. 48(C), pages 389-405.
    8. Li, Hai & Qing, Qiankai & Wang, Juan & Hong, Xianpei, 2021. "An analysis of technology licensing and parallel importation under different market structures," European Journal of Operational Research, Elsevier, vol. 289(1), pages 132-143.
    9. Zou, Yuxiang & Chen, Tai-Liang, 2020. "Quality differentiation and product innovation licensing," Economic Modelling, Elsevier, vol. 87(C), pages 372-382.
    10. Ludig, Sylvie & Schmid, Eva & Haller, Markus & Bauer, Nico, 2015. "Assessment of transformation strategies for the German power sector under the uncertainty of demand development and technology availability," Renewable and Sustainable Energy Reviews, Elsevier, vol. 46(C), pages 143-156.
    11. Tian, Xiaoli, 2016. "Licensing a quality-enhancing innovation to an upstream firm," Economic Modelling, Elsevier, vol. 53(C), pages 509-514.
    12. Zhao, Dan & Chen, Hongmin & Hong, Xianpei & Liu, Jingfang, 2014. "Technology licensing contracts with network effects," International Journal of Production Economics, Elsevier, vol. 158(C), pages 136-144.
    13. Yair Tauman & Yoram Weiss & Chang Zhao, 2021. "Bargaining in Patent Licensing with Inefficient Outcomes," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 58(2), pages 321-338, March.
    14. Akhundjanov, Sherzod B. & Gallardo, R. Karina & McCluskey, Jill J. & Rickard, Bradley J., 2020. "Commercialization of a demand-enhancing innovation: The release of a new apple variety by a public university," Economic Modelling, Elsevier, vol. 86(C), pages 88-100.
    15. Yair Tauman & Yoram Weiss & Chang Zhao, 0. "Bargaining in Patent Licensing with Inefficient Outcomes," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 0, pages 1-18.

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    More about this item

    Keywords

    D45 ; D43 ; L13 ;
    All these keywords.

    JEL classification:

    • D45 - Microeconomics - - Market Structure, Pricing, and Design - - - Rationing; Licensing
    • D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
    • L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets

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