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Gambling and marketing: a systematic literature review using HistCite

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  • June Buchanan
  • Yun Shen

Abstract

This paper presents a systematic literature review using HistCiteTM in the context of gambling. After several iterations of data cleaning, the final dataset comprised 265 articles. Four key themes are identified: profiling gamblers; gambling markets; gambling motivation and fallacies; and societal effects. Further, this study identifies four key emerging research themes and associated directions for future research: adolescent gambling, health conditions and problem gambling, dark nudging. Gambling is economically and socially significant, both in Australia and globally. Whilst gambling taxes are utilised by governments for the social good, the academic literature largely focuses on the issue of problem gambling.

Suggested Citation

  • June Buchanan & Yun Shen, 2021. "Gambling and marketing: a systematic literature review using HistCite," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 61(2), pages 2837-2851, June.
  • Handle: RePEc:bla:acctfi:v:61:y:2021:i:2:p:2837-2851
    DOI: 10.1111/acfi.12685
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