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Corporate Social Responsibility (CSR) and the impacts on impulse buying behavior: A literature review

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  • Nguyen Truong Son

    (Eastern International University (EIU), Vietnam)

  • Phan Thi Nga

    (Eastern International University (EIU), Vietnam)

  • Tran Thi Hieu Thuan

    (Eastern International University (EIU), Vietnam)

Abstract

Corporate Social Responsibility (CSR) has been pervasively applied by organizations around the globe, especially in emerging countries, and Vietnam is a case. This study aims to extensively review the extant literature concerning CSR, impulse purchase, and their relationship. The methodology of this study is performed following the latest reviews from various credible academic sources to comprehend the relationship between CSR and impulse buying extensively. In addition, the study points out the research gap. Then, it discusses the results, the research limitations, and recommends possible directions for future studies that would greatly contribute to the scholarship of the fields.

Suggested Citation

  • Nguyen Truong Son & Phan Thi Nga & Tran Thi Hieu Thuan, 2021. "Corporate Social Responsibility (CSR) and the impacts on impulse buying behavior: A literature review," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - SOCIAL SCIENCES, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 11(1), pages 25-39.
    • Handle: RePEc:bjw:socien:v:11:y:2021:i:1:p:25-39
    DOI: 10.46223/HCMCOUJS.soci.en.11.1.1926.2021
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    References listed on IDEAS

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