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Reputation, Responsibility, and Stakeholder Support in Scandinavian Firms: A Comparative Analysis

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  • Deborah Vidaver-Cohen
  • Peggy Brønn

Abstract

This paper describes an exploratory study of corporate responsibility, corporate reputation, and stakeholder support in Norway, Sweden and Denmark—countries recognized worldwide as providing an institutional climate uniquely conducive to responsible business practice. Conducting a secondary analysis of Scandinavian data from Reputation Institute’s extensive global research on corporate reputation and responsibility, we examine four key questions: First, do Scandinavians agree with external observers that firms in their countries demonstrate superior levels of corporate responsibility? Second, relative to other reputation drivers, to what extent does corporate responsibility predict corporate reputation for the countries in our dataset? Third, to what extent does corporate responsibility predict stakeholder intent in these countries to engage in supportive behavior toward the firm? Finally, are stakeholder perceptions of and responses to corporate responsibility sufficiently similar across Norway, Sweden, and Denmark to justify claims for a monolithic “Scandinavian approach” to CSR? Previous research examining the relationship of corporate responsibility to corporate reputation and stakeholder support is reviewed, analytical methods are described, results presented, and implications discussed. The article concludes with analysis of study limitations and directions for future research. Copyright Springer Science+Business Media Dordrecht 2015

Suggested Citation

  • Deborah Vidaver-Cohen & Peggy Brønn, 2015. "Reputation, Responsibility, and Stakeholder Support in Scandinavian Firms: A Comparative Analysis," Journal of Business Ethics, Springer, vol. 127(1), pages 49-64, March.
  • Handle: RePEc:kap:jbuset:v:127:y:2015:i:1:p:49-64
    DOI: 10.1007/s10551-013-1673-7
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    References listed on IDEAS

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    1. Khosro Jahdi & Gaye Acikdilli, 2009. "Marketing Communications and Corporate Social Responsibility (CSR): Marriage of Convenience or Shotgun Wedding?," Journal of Business Ethics, Springer, vol. 88(1), pages 103-113, August.
    2. Robert Strand, 2009. "Corporate Responsibility in Scandinavian Supply Chains," Journal of Business Ethics, Springer, vol. 85(1), pages 179-185, February.
    3. Peggy Brønn & Deborah Vidaver-Cohen, 2009. "Corporate Motives for Social Initiative: Legitimacy, Sustainability, or the Bottom Line?," Journal of Business Ethics, Springer, vol. 87(1), pages 91-109, April.
    4. Joyce Falkenberg & Petter Brunsæl, 2011. "Corporate Social Responsibility: A Strategic Advantage or a Strategic Necessity?," Journal of Business Ethics, Springer, vol. 99(1), pages 9-16, February.
    5. Robert Strand, 2013. "The Chief Officer of Corporate Social Responsibility: A Study of Its Presence in Top Management Teams," Journal of Business Ethics, Springer, vol. 112(4), pages 721-734, February.
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    Cited by:

    1. Wendong Lv & Yuan Wei & Xiaoyun Li & Lin Lin, 2019. "What Dimension of CSR Matters to Organizational Resilience? Evidence from China," Sustainability, MDPI, vol. 11(6), pages 1-23, March.
    2. Olivier Boiral & Mehran Ebrahimi & Kerstin Kuyken & David Talbot, 2019. "Greening Remote SMEs: The Case of Small Regional Airports," Journal of Business Ethics, Springer, vol. 154(3), pages 813-827, February.
    3. Nguyen Truong Son & Phan Thi Nga & Tran Thi Hieu Thuan, 2021. "Corporate Social Responsibility (CSR) and the impacts on impulse buying behavior: A literature review," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - SOCIAL SCIENCES, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 11(1), pages 25-39.
    4. Kathrin Bischoff, 2021. "A study on the perceived strength of sustainable entrepreneurial ecosystems on the dimensions of stakeholder theory and culture," Small Business Economics, Springer, vol. 56(3), pages 1121-1140, February.

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