IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i13p8167-d855633.html
   My bibliography  Save this article

Analysis of the Main Corporate Social Responsibility Drivers and Barriers and Their Foreseeable Evolution—Evidence from Two Leading Multinationals: The Airbus and TASL Cases

Author

Listed:
  • Rafael García Martín

    (CMI Business School, Conscious Management Institute, 28006 Madrid, Spain)

  • Alfonso Duran-Heras

    (Department of Mechanical Engineering (Engineering Management Area), Carlos III University, 28911 Leganés, Spain)

  • Karen Reina Sánchez

    (Department of Mechanical Engineering (Engineering Management Area), Carlos III University, 28911 Leganés, Spain)

Abstract

This article undertakes a comparative analysis of the corporate social responsibility (CSR) drivers and barriers in the European multinational Airbus and the Indian Tata Advanced Systems Ltd. (TASL), both in their current, as-is state, and in the desirable future, should-be state. These in-depth case studies are based on structured interviews, complemented with a survey. The research findings provide qualified, bounded support to the currently preponderant view among CSR scholars, regarding both the preeminent role of the internal (vs. external) drivers and the key importance of moral-driven (vs. profit-driven) drivers such as the values of the top management. The caveat here reflects that, contingent on cultural issues, individual companies might not have reached this state yet. Furthermore, these findings suggest that the current CSR situation could be characterized as contingent, transitional and convergent; the practical implications for the various CSR stakeholders of this characterization are discussed. The most salient trait, convergence, suggests the existence of a certain commonality in CSR’s foreseeable evolutionary path, even among disparate companies, converging on such aspects as the ever-increasing role of the value system and of the shared, internalized company culture, and the shift of CSR’s role from obligation to potential source of competitive advantage.

Suggested Citation

  • Rafael García Martín & Alfonso Duran-Heras & Karen Reina Sánchez, 2022. "Analysis of the Main Corporate Social Responsibility Drivers and Barriers and Their Foreseeable Evolution—Evidence from Two Leading Multinationals: The Airbus and TASL Cases," Sustainability, MDPI, vol. 14(13), pages 1-23, July.
  • Handle: RePEc:gam:jsusta:v:14:y:2022:i:13:p:8167-:d:855633
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/13/8167/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2071-1050/14/13/8167/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Caroline D. Ditlev‐Simonsen & Atle Midttun, 2011. "What motivates managers to pursue corporate responsibility? a survey among key stakeholders," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 18(1), pages 25-38, January.
    2. Jie Cao & Hao Liang & Xintong Zhan, 2019. "Peer Effects of Corporate Social Responsibility," Management Science, INFORMS, vol. 65(12), pages 5487-5503, December.
    3. Arno Kourula & Guillaume Delalieux, 2016. "The Micro-level Foundations and Dynamics of Political Corporate Social Responsibility: Hegemony and Passive Revolution through Civil Society," Journal of Business Ethics, Springer, vol. 135(4), pages 769-785, June.
    4. J.P. Gond & J. Igalens & V. Swaen & A. El Akremi, 2011. "The human resources contribution to responsible leadership : an exploration of the CSR-HR interface," Post-Print hal-00798471, HAL.
    5. Waris Ali & Jeffrey Wilson & Muhammad Husnain, 2022. "Determinants/Motivations of Corporate Social Responsibility Disclosure in Developing Economies: A Survey of the Extant Literature," Sustainability, MDPI, vol. 14(6), pages 1-26, March.
    6. Ven van de, B. & Graafland, J.J., 2006. "Strategic and moral motivation for corporate social responsibility," MPRA Paper 20278, University Library of Munich, Germany.
    7. José María Agudo-Valiente & Concepción Garcés-Ayerbe & Manuel Salvador-Figueras, 2017. "Corporate Social Responsibility Drivers and Barriers According to Managers’ Perception; Evidence from Spanish Firms," Sustainability, MDPI, vol. 9(10), pages 1-24, October.
    8. Piotr Zientara, 2017. "Socioemotional Wealth and Corporate Social Responsibility: A Critical Analysis," Journal of Business Ethics, Springer, vol. 144(1), pages 185-199, August.
    9. Kathy Babiak & Sylvia Trendafilova, 2011. "CSR and environmental responsibility: motives and pressures to adopt green management practices," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 18(1), pages 11-24, January.
    10. Lixin Shen & Kannan Govindan & Madan Shankar, 2015. "Evaluation of Barriers of Corporate Social Responsibility Using an Analytical Hierarchy Process under a Fuzzy Environment—A Textile Case," Sustainability, MDPI, vol. 7(3), pages 1-22, March.
    11. Peggy Brønn & Deborah Vidaver-Cohen, 2009. "Corporate Motives for Social Initiative: Legitimacy, Sustainability, or the Bottom Line?," Journal of Business Ethics, Springer, vol. 87(1), pages 91-109, April.
    12. Hussain Bux & Zhe Zhang & Naveed Ahmad, 2020. "Promoting sustainability through corporate social responsibility implementation in the manufacturing industry: An empirical analysis of barriers using the ISM‐MICMAC approach," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1729-1748, July.
    13. Vikrant Shirodkar & Namita Shete, 2021. "The Impact of Domestic CSR on the Internationalisation of Emerging-Market Multinational Enterprises: Evidence from India," Management International Review, Springer, vol. 61(6), pages 799-829, December.
    14. Jean-Pascal Gond & Valérie Swaen & Assâad El Akremi, 2011. "The Human Resources Contribution to Responsible Leadership: An Exploration of the CSR-HR Interface," Post-Print halshs-00738192, HAL.
    15. Michele Fabrizi & Christine Mallin & Giovanna Michelon, 2014. "The Role of CEO’s Personal Incentives in Driving Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 124(2), pages 311-326, October.
    16. Christiane Bode & Jasjit Singh & Michelle Rogan, 2015. "Corporate Social Initiatives and Employee Retention," Organization Science, INFORMS, vol. 26(6), pages 1702-1720, December.
    17. May, Gökan & Stahl, Bojan & Taisch, Marco, 2016. "Energy management in manufacturing: Toward eco-factories of the future – A focus group study," Applied Energy, Elsevier, vol. 164(C), pages 628-638.
    18. Jean-Pascal Gond & Jacques Igalens & Valérie Swaen & Assâad El Akremi, 2011. "The Human Resources Contribution to Responsible Leadership: An Exploration of the CSR–HR Interface," Journal of Business Ethics, Springer, vol. 98(1), pages 115-132, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Rafael García Martín & Alfonso Duran-Heras & Karen Reina Sánchez, 2023. "Influence of Leadership Styles on Sustainable Development for Social Reconstruction: Current Outcomes and Advisable Reorientation for Two Aerospace Multinationals—Airbus and TASL," Sustainability, MDPI, vol. 15(19), pages 1-29, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Maria Järlström & Essi Saru & Sinikka Vanhala, 2018. "Sustainable Human Resource Management with Salience of Stakeholders: A Top Management Perspective," Journal of Business Ethics, Springer, vol. 152(3), pages 703-724, October.
    2. Gregorio Sánchez-Marín & Gabriel Lozano-Reina & Mané Beglaryan, 2022. "HRM Policies and SMEs Performance: The Moderating Role of CSR Orientation," Central European Business Review, Prague University of Economics and Business, vol. 2022(1), pages 85-110.
    3. Muhammad Mubushar & Shahid Rasool & Muhammad Imtiaz Haider & Roberto Cerchione, 2021. "The impact of corporate social responsibility activities on stakeholders' value co‐creation behaviour," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 28(6), pages 1906-1920, November.
    4. M. Guerci & Giovanni Radaelli & Elena Siletti & Stefano Cirella & A. Rami Shani, 2015. "The Impact of Human Resource Management Practices and Corporate Sustainability on Organizational Ethical Climates: An Employee Perspective," Journal of Business Ethics, Springer, vol. 126(2), pages 325-342, January.
    5. Nagamani Subramanian & M. Suresh, 2022. "Social Sustainability Factors Influencing the Implementation of Sustainable HRM in Manufacturing SMEs," Humanistic Management Journal, Springer, vol. 7(3), pages 469-507, December.
    6. Andrea Stübner & Svenja Jarchow, 2023. "Family oblige: the link between CSR and succession intention in small and medium family firms," Journal of Business Economics, Springer, vol. 93(3), pages 389-431, April.
    7. Christof Miska & Mark E. Mendenhall, 2018. "Responsible Leadership: A Mapping of Extant Research and Future Directions," Journal of Business Ethics, Springer, vol. 148(1), pages 117-134, March.
    8. Barbara Mazur & Anna Walczyna, 2020. "Bridging Sustainable Human Resource Management and Corporate Sustainability," Sustainability, MDPI, vol. 12(21), pages 1-21, October.
    9. Kenneth Roeck & François Maon, 2018. "Building the Theoretical Puzzle of Employees’ Reactions to Corporate Social Responsibility: An Integrative Conceptual Framework and Research Agenda," Journal of Business Ethics, Springer, vol. 149(3), pages 609-625, May.
    10. Hui Lu & Weiting Xu & Shaohan Cai & Fang Yang & Qingqing Chen, 2022. "Does top management team responsible leadership help employees go green? The role of green human resource management and environmental felt‐responsibility," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(4), pages 843-859, July.
    11. Sarah Elena Windolph & Dorli Harms & Stefan Schaltegger, 2014. "Motivations for Corporate Sustainability Management: Contrasting Survey Results and Implementation," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 21(5), pages 272-285, September.
    12. Edyta Bombiak & Anna Marciniuk-Kluska, 2019. "Socially Responsible Human Resource Management as a Concept of Fostering Sustainable Organization-Building: Experiences of Young Polish Companies," Sustainability, MDPI, vol. 11(4), pages 1-28, February.
    13. Tommy Borglund & Magnus Frostenson & Sven Helin & Katarina Arbin, 2023. "The Professional Logic of Sustainability Managers: Finding Underlying Dynamics," Journal of Business Ethics, Springer, vol. 182(1), pages 59-76, January.
    14. Andrea Cardoni & Evgeniia Kiseleva & Paolo Taticchi, 2020. "In Search of Sustainable Value: A Structured Literature Review," Sustainability, MDPI, vol. 12(2), pages 1-18, January.
    15. Marcus Wagner, 2013. "‘Green’ Human Resource Benefits: Do they Matter as Determinants of Environmental Management System Implementation?," Journal of Business Ethics, Springer, vol. 114(3), pages 443-456, May.
    16. Stephan Blaha & Wim Lambrechts & Jelle Mampaey, 2021. "Twalk Your Talk: On the (Non)-Formative Influence of Corporate Social Responsibility Communication on Supply Chain Sustainability Measures," Sustainability, MDPI, vol. 13(17), pages 1-21, August.
    17. Antonella Biscione & Dorothée Boccanfuso & Annunziata De Felice, 2021. "Regulations and Corporate Environmental Responsibility: evidence from a panel of firms in Transition economies," Applied Economics, Taylor & Francis Journals, vol. 53(54), pages 6286-6299, November.
    18. Sophie Lythreatis & Ahmed Mohammed Sayed Mostafa & Xiaojun Wang, 2019. "Participative Leadership and Organizational Identification in SMEs in the MENA Region: Testing the Roles of CSR Perceptions and Pride in Membership," Journal of Business Ethics, Springer, vol. 156(3), pages 635-650, May.
    19. Jacqueline C. Wisler, 2018. "U.S. CEOs of SBUs in Luxury Goods Organizations: A Mixed Methods Comparison of Ethical Decision-Making Profiles," Journal of Business Ethics, Springer, vol. 149(2), pages 443-518, May.
    20. Amrita Hari, 2017. "Who Gets to ‘Work Hard, Play Hard’? Gendering the Work–Life Balance Rhetoric in Canadian Tech Companies," Gender, Work and Organization, Wiley Blackwell, vol. 24(2), pages 99-114, March.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:13:p:8167-:d:855633. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.