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The behavior of young people toward electric motorbikes: Evidence from Vietnam

Author

Listed:
  • Lam Hong Tong

    (Ho Chi Minh City Open University, Ho Chi Minh City, Vietnam)

  • Chau Giang Nguyen

    (Ho Chi Minh City Open University, Ho Chi Minh City, Vietnam)

  • My Tien Ha Duong

    (Ho Chi Minh City Open University, Ho Chi Minh City, Vietnam)

Abstract

The study uses a hybrid model, namely C-TAM-TPB. The model combines the Technology Acceptance Model (TAM) and the Planned Behavior Theory (TPB) to investigate factors influencing the behavior of young people toward electric motorbikes. We applied the convenience sampling method to gather data. The survey questions employ the Likert scale, with 5 strongly agree and 1 strongly disagree. There were 579 responses but only 573 were valid for analysis. We find that attitude toward using, perceived environment, subjective norm, and perceived ease of use can impact young people’s behavior of choosing electric motorbikes, while perceived usefulness and perceived behavioral control do not influence this consumption behavior. The research results provide a reference for businesses, environmental organizations, and managers to make decisions that guide consumers to choose environmentally friendly products.

Suggested Citation

  • Lam Hong Tong & Chau Giang Nguyen & My Tien Ha Duong, 2024. "The behavior of young people toward electric motorbikes: Evidence from Vietnam," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 14(4), pages 99-111.
    • Handle: RePEc:bjw:econen:v:14:y:2024:i:4:p:99-111
    DOI: 10.46223/HCMCOUJS.econ.en.14.4.2792.2024
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    References listed on IDEAS

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    Keywords

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    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • O10 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - General

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