Environmental Disruptions and Growth of Firms in Brewery Subsector of Nigeria

Nigerian business environment within which the brewery firms operate in a COVID 19 era is characterized by environmental changes. The growth and success of Brewery firms depend greatly on their prompt response to their environment. In recognition of this therefore, this study examines the influence of environmental turbulence on the growth of brewery firms in Nigeria admist COVID 19 pandemic. It aims at determining the effects of exchange rate instability on the profitability of brewery firms. In line with this, two brewery firms in Nigeria were selected for investigation. Model was specified in line with the objectives of the study and environmental turbulence is decomposed into exchange rate instability while growth is proxies for profitability . The study uses diagnostic survey research design to carry out the research. Mainly secondary data sourced from publications of breweries, Nigeria stock exchange fact book, annual financial reports and publications of bureau of statistics were used for this study. Data gathered were analysed using Ordinary Least square Technique. The result shows that environmental turbulence impacts on the performance of brewery firms during and even after the impact of Covid 19 pandemic gradually resulted. This paper recommends that brewery firms should respond to challenges presented by the complexities in their environment so as to achieve sustained performance and growth in the sector. A negation of this study argues endangers the separation of Brewery firms in the country.