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The Effect of Tourism Destination Development, Service Quality on Destination Image and Satisfaction and Its Impact on Tourist Loyalty

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  • Mahmud Lahay

    (Tadulako University, Faculty of Economics and Business, Tadulako University, Palu, Indonesia)

  • Syamsul Bachri

    (Tadulako University, Faculty of Economics and Business, Tadulako University, Palu, Indonesia)

  • Wahyuningsih

    (Tadulako University, Faculty of Economics and Business, Tadulako University, Palu, Indonesia)

Abstract

The purpose of this study is to empirically test and explain (1) the effect of tourism destination development on the image of tourism destinations, (2) the effect of service quality on the image of tourism destinations (3) the effect of destination image on tourist satisfaction (4) the influence of destination image on tourist loyalty. (5) the effect of satisfaction on tourist loyalty and (6) the effect of service quality on tourist satisfaction in Togean, Tojo Una-Una Regency, Central Sulawesi, and Wakatobi, Wakatobi Regency, Southeast Sulawesi. This type of research uses Explanatory Research. Hypothesis testing using Partial Least Square Structural Equation Modeling (PLS-SEM). The number of samples is 198 respondents.

Suggested Citation

  • Mahmud Lahay & Syamsul Bachri & Wahyuningsih, 2021. "The Effect of Tourism Destination Development, Service Quality on Destination Image and Satisfaction and Its Impact on Tourist Loyalty," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 5(08), pages 30-40, August.
    • Handle: RePEc:bcp:journl:v:5:y:2021:i:08:p:30-40
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    References listed on IDEAS

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