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Orientación al mercado y rasgos de la alta dirección : una aproximación en el marco del sector industrial

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  • Vázquez Manuela Vega
  • Camacho María Ángeles Revilla
  • Silva Francisco José Cossío

Abstract

The literature indicates that organizational factors can facilitate or retard the implementation of market-oriented (MO) approach in the firm. This work suggests a number of aspects relating to Advanced Management that may influence the degree of MO of the organizations under study. The study sample is industrial firms. These results confirm that the commitment of senior management with market-oriented values is a key to develop market-oriented behaviors factor. Likewise, risk aversion Management, promotes the MO organization.

Suggested Citation

  • Vázquez Manuela Vega & Camacho María Ángeles Revilla & Silva Francisco José Cossío, 2014. "Orientación al mercado y rasgos de la alta dirección : una aproximación en el marco del sector industrial," Prosperitas, Budapest Business University, vol. 1(1), pages 36-56.
    • Handle: RePEc:bbs:prospe:v:1:y:2014:i:1:p:36-56
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    References listed on IDEAS

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    1. Selnes, Fred & Jaworski, Bernard J. & Kohli, Ajay K., 1996. "Market orientation in United States and Scandinavian companies. A cross-cultural study," Scandinavian Journal of Management, Elsevier, vol. 12(2), pages 139-157, June.
    2. Danny Miller & Jean-Marie Toulouse, 1986. "Chief Executive Personality and Corporate Strategy and Structure in Small Firms," Management Science, INFORMS, vol. 32(11), pages 1389-1409, November.
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