IDEAS home Printed from https://ideas.repec.org/a/bbn/journl/2009_3_8_gica.html
   My bibliography  Save this article

Strategic Planning In Small And Medium Sized Enterprises-Case Of Cluj County

Author

Listed:
  • OANA ADRIANA GICA

    (Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania)

Abstract

The purpose of our study is to investigate to what extent do SMEs from Cluj County conduct planning activities, what is the time period covered by these plans, how often the plans are reviewed. The success of strategic planning depends on the proper use of strategic tools so we want to find out what strategic instruments do the SMEs from our sample use in their planning activities. If a company wants to develop and even to stay in business it need to pay attention to the environment in which it operates. In this respect we were interested in the factors analyzed by the SMEs in their strategic activities.

Suggested Citation

  • Oana Adriana Gica, 2009. "Strategic Planning In Small And Medium Sized Enterprises-Case Of Cluj County," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    • Handle: RePEc:bbn:journl:2009_3_8_gica
    as

    Download full text from publisher

    File URL: http://tbs.ubbcluj.ro/RePEc/bbn/journl/2009_3_8_Gica.pdf
    File Function: Revised version, 2009
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Sascha Kraus & Erich Schwarz, 2007. "The role of pre-start-up planning in new small business," International Journal of Management and Enterprise Development, Inderscience Enterprises Ltd, vol. 4(1), pages 1-17.
    2. William E. Cox & Jr., 1967. "Product Life Cycles as Marketing Models," The Journal of Business, University of Chicago Press, vol. 40, pages 375-375.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Michaela Trippl & Markus Grillitsch & Arne Isaksen & Tanja Sinozic, 2015. "Perspectives on Cluster Evolution: Critical Review and Future Research Issues," European Planning Studies, Taylor & Francis Journals, vol. 23(10), pages 2028-2044, October.
    2. Manzini, Riccardo & Accorsi, Riccardo & Gamberi, Mauro & Penazzi, Stefano, 2015. "Modeling class-based storage assignment over life cycle picking patterns," International Journal of Production Economics, Elsevier, vol. 170(PC), pages 790-800.
    3. repec:dgr:rugsom:02g41 is not listed on IDEAS
    4. Ajit Dasgupta & Natteri Siddharthan, 1985. "Industrial Distribution of Indian Exports and Joint Ventures Abroad," Development and Change, International Institute of Social Studies, vol. 16(1), pages 159-174, January.
    5. Ramona Rieckhof, 2017. "The life cycle metaphor: its emergence, understanding, and conceptualisation in business research [Die Lebenszyklusmetapher: Entstehen, Verständnis und Konzeptualisierung in der betriebswirtscha," Sustainability Nexus Forum, Springer, vol. 25(1), pages 91-107, June.
    6. Marc Fischer & Peter Leeflang & Peter Verhoef, 2010. "Drivers of peak sales for pharmaceutical brands," Quantitative Marketing and Economics (QME), Springer, vol. 8(4), pages 429-460, December.
    7. Purohit, Basant Kumar, 2010. "Leveraging the Integration of Sales Career Cycle with Brand Life Cycle in Indian Pharmaceutical Firms," IIMA Working Papers WP2010-07-01, Indian Institute of Management Ahmedabad, Research and Publication Department.
    8. Dazhou Lei & Hao Hu & Dongyang Geng & Jianshen Zhang & Yongzhi Qi & Sheng Liu & Zuo‐Jun Max Shen, 2023. "New product life cycle curve modeling and forecasting with product attributes and promotion: A Bayesian functional approach," Production and Operations Management, Production and Operations Management Society, vol. 32(2), pages 655-673, February.
    9. Meneses Beatriz & Varajão João, 2022. "A Framework of Information Systems Development Concepts," Business Systems Research, Sciendo, vol. 13(1), pages 84-103, June.
    10. Argouslidis, Paraskevas C. & Baltas, George & Mavrommatis, Alexis, 2015. "An empirical investigation into the determinants of decision speed in product elimination decision processes," European Management Journal, Elsevier, vol. 33(4), pages 268-286.
    11. Mancini, Maria Cecilia & Consiglieri, Claudio, 2016. "Innovation and marketing strategies for PDO products: the case of “Parmigiano Reggiano” as an ingredient," Bio-based and Applied Economics Journal, Italian Association of Agricultural and Applied Economics (AIEAA), vol. 5(2), September.
    12. Sewar Alkhatib & Petra Kecskés & Veronika Keller, 2023. "Green Marketing in the Digital Age: A Systematic Literature Review," Sustainability, MDPI, vol. 15(16), pages 1-16, August.
    13. Annika Hallberg & Susana Friberg & Paulina Myhrman, 2014. "How Small Businesses Market Their Products during the Different Phases of the Product Life Cycle: The Case of Swedish Ice Cream Manufacturers," Eurasian Journal of Business and Management, Eurasian Publications, vol. 2(1), pages 1-13.
    14. Jukka Ruohonen & Sami Hyrynsalmi, 2017. "Evaluating the use of internet search volumes for time series modeling of sales in the video game industry," Electronic Markets, Springer;IIM University of St. Gallen, vol. 27(4), pages 351-370, November.
    15. Wezel, Filippo Carlo, 2002. "The organization enacts the environment and the environment feeds back : mortality rates in the UK motorcycle industry, 1895-1993," Research Report 02G41, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
    16. Basant Kumar Purohit, 2010. "Leveraging the Integration of Sales Career Cycle with Brand Life Cycle in Indian Pharmaceutical Firms," Working Papers id:2725, eSocialSciences.
    17. Cen Zhang & Jan-Dirk Schmöcker & Martin Trépanier, 2022. "Latent stage model for carsharing usage frequency estimation with Montréal case study," Transportation, Springer, vol. 49(1), pages 185-211, February.
    18. Guo, Xuezhen, 2014. "A novel Bass-type model for product life cycle quantification using aggregate market data," International Journal of Production Economics, Elsevier, vol. 158(C), pages 208-216.
    19. Chwolka, Anne & Raith, Matthias G., 2012. "The value of business planning before start-up — A decision-theoretical perspective," Journal of Business Venturing, Elsevier, vol. 27(3), pages 385-399.
    20. Steven M. Shugan, 2002. "Editorial: Marketing Science, Models, Monopoly Models, and Why We Need Them," Marketing Science, INFORMS, vol. 21(3), pages 223-228.
    21. Mendelson, Haim & Pillai, Ravindran R., 1999. "Information Age organizations, dynamics and performance," Journal of Economic Behavior & Organization, Elsevier, vol. 38(3), pages 253-281, March.

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    JEL classification:

    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bbn:journl:2009_3_8_gica. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Cornelia Pop (email available below). General contact details of provider: https://edirc.repec.org/data/fbubbro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.