A Theoretical Framework for the Brazilian Airline Competitive Market Environment
The purpose of this article is to elaborate a theoretical model that has adherence with the airlines companies¡¯ experiences. The objective of this paper is to help in the search of the necessary conditions to overcome the competition with appropriate pricing and consistent profits in this market. When looking at the Brazilian market, this study is appropriate due to the accelerated growth of this sector. The methodology is based on a literature review in which the proposed model will be obtained from a database involving academic articles, dissertations, theses and books. This article is to contribute in the analysis of the necessary conditions for the longevity of airlines companies. Finally, the originality of this work lies in the proposal of a theoretical model as a profit function in market dynamics. This model can be applied by any management of airline companies.
Volume (Year): 2 (2012)
Issue (Month): (May)
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