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Rice Consumption and Grain-Type Preference By Household: a Bangladesh Case

Author

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  • Mottaleb, Khondoker Abdul
  • Mishra, Ashok K.

Abstract

Rice, may be of a high- or low-quality type, based on the size and shape of the rice grain and variety. Thus, perhaps with an increase in income, consumers might not only switch from rice to other high-value-added foods, but also shift away from short-and-bold-grain to long-and-slender-grain rice. Using the case of Bangladesh, this article examines the drivers of change in rice grain-type preferences by households. We econometrically demonstrate that educated, rich, and urban households in Bangladesh are increasingly consuming fine-grain (i.e., long-and-slender-grain) rice, by replacing ordinary-grain (i.e., short-and-bold-grain) rice.

Suggested Citation

  • Mottaleb, Khondoker Abdul & Mishra, Ashok K., 2016. "Rice Consumption and Grain-Type Preference By Household: a Bangladesh Case," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 48(3), September.
  • Handle: RePEc:ags:joaaec:349275
    DOI: 10.22004/ag.econ.349275
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    References listed on IDEAS

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    1. repec:wbk:wbpubs:6014 is not listed on IDEAS
    2. Tonini, Axel & Cabrera, Ellanie, 2011. "Opportunities for Global Rice Research in a Changing World," IRRI Technical Bulletins 287644, International Rice Research Institute (IRRI).
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    1. repec:aif:report:v:14:y:2026:i:1:p:71-86 is not listed on IDEAS
    2. Abubakar, Yah-ya Ibrahim & Rezai, Golnaz & Shamsudin, Mad Nasir & Mohamed, Zainalabidin, 2025. "A Conjoint Analysis of Malaysian Consumer Preferences for Imported Rice Attributes," International Journal of Food and Agricultural Economics (IJFAEC), Alanya Alaaddin Keykubat University, Department of Economics and Finance, vol. 13(2), April.
    3. Hasan, Nugroho & Harisudin, Mohamad & Kusnandar, . "Understanding consumer behaviour in choosing Rojolele Srinuk rice: developing the theory of planned behaviour," Agricultural and Resource Economics: International Scientific E-Journal, Agricultural and Resource Economics: International Scientific E-Journal, vol. 11(2).
    4. Pede, Valerien & Valera, Harold Glenn & Mishra, Ashok & BaliƩ, Jean, 2023. "Future of Rice in Asia: Perspectives and Opportunities, 2050," MPRA Paper 123639, University Library of Munich, Germany.

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