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Implicit Price Estimation Of Rice Quality Attributes For Asian Americans

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  • Goodwin, Harold L., Jr.
  • Holcomb, Rodney B.
  • Rister, M. Edward

Abstract

Product placement survey data for 192 Asian-American households in Houston were used to analyze the value of rice quality attributes via the Consumer Goods Characteristics model (CGCM). Five rice varieties were used for this study: domestic Lemont, Jasmine 85, Toro II, and two different Thai import varieties. For each variety, marginal implicit prices were calculated at the means for seven characteristics: color, texture, aroma, stickiness, flavor, aftertaste, and moisture.

Suggested Citation

  • Goodwin, Harold L., Jr. & Holcomb, Rodney B. & Rister, M. Edward, 1996. "Implicit Price Estimation Of Rice Quality Attributes For Asian Americans," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 28(2), pages 1-12, December.
    • Handle: RePEc:ags:joaaec:15111
    DOI: 10.22004/ag.econ.15111
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    References listed on IDEAS

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    1. Eastwood, David B. & Brooker, John R. & Terry, Danny E., 1986. "Household Nutrient Demand: Use of Characteristics Theory and a Common Attribute Model," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 18(2), pages 235-246, December.
    2. George T. Chiou & Dean T. Chen & Oral Capps, 1993. "A Structural Investigation of Biotechnological Impacts on Cotton Quality and Returns," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 75(2), pages 467-478.
    3. Goodwin, H. L. & Rister, M. Edward & Branson, Robert E. & Stansel, James W. & Webb, Bill D. & Ward, Jim Bob & Kunz, Karen, 1992. "Market Potential for Domestic Rice Varieties Among Asian Americans: Technical Report," Reports 257946, Texas A&M University, Agribusiness, Food, and Consumer Economics Research Center.
    4. Jordan, Jeffrey L. & Shewfelt, R.L. & Prussia, Stanley E. & Hurst, W.C., 1985. "Estimating Implicit Marginal Prices Of Quality Characteristics Of Tomatoes," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 17(2), pages 1-8, December.
    5. Eastwood, David B. & Brooker, John R. & Terry, Danny E., 1986. "Household Nutrient Demand: Use Of Characteristics Theory And A Common Attribute Model," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 18(2), pages 1-12, December.
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    Cited by:

    1. Moeltner, Klaus & Neill, Clinton L. & Ramsey, Austin F. & Wang, Huaiyu, 2023. "Eliciting Choice Across Borders: Preferences for U.S. Rice Among Ethnic Chinese in China and the United States," 2023 Annual Meeting, July 23-25, Washington D.C. 335680, Agricultural and Applied Economics Association.
    2. Napasintuwong, Orachos, 2012. "Survey of Recent Innovations in Aromatic Rice," 131st Seminar, September 18-19, 2012, Prague, Czech Republic 135770, European Association of Agricultural Economists.

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    Keywords

    Demand and Price Analysis;

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