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Assessing the Returns from Organic Marketing Channels

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  • Park, Timothy A.

Abstract

Organic farmers face heightened pressure in developing a portfolio of different marketing channels and in bargaining competitively with increasingly sophisticated marketing participants in the supply chain for organic products. This research assists producers by identifying specific farm and demographic factors that enhance earnings given the choice of marketing outlet. The two significant selectivity coefficients confirm that organic earnings when marketing through a single outlet are biased upward since farmers who are better suited to market through multiple outlets have already moved away from this marketing strategy. An accurate evaluation of the projected earnings from any marketing strategy must account for selectivity effects.

Suggested Citation

  • Park, Timothy A., 2009. "Assessing the Returns from Organic Marketing Channels," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 34(3), pages 1-15, December.
    • Handle: RePEc:ags:jlaare:57626
    DOI: 10.22004/ag.econ.57626
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    Citations

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    Cited by:

    1. Awal Abdul‐Rahaman & Awudu Abdulai, 2020. "Vertical coordination mechanisms and farm performance amongst smallholder rice farmers in northern Ghana," Agribusiness, John Wiley & Sons, Ltd., vol. 36(2), pages 259-280, April.
    2. Nicholas A. Lancaster & Ariana P. Torres, 2019. "Investigating the Drivers of Farm Diversification Among U.S. Fruit and Vegetable Operations," Sustainability, MDPI, vol. 11(12), pages 1-20, June.
    3. Veldstra, Michael D. & Alexander, Corinne E. & Marshall, Maria I., 2014. "To certify or not to certify? Separating the organic production and certification decisions," Food Policy, Elsevier, vol. 49(P2), pages 429-436.
    4. Paudel, Krishna P. & Park, Timothy A. & Pandit, Mahesh, 2017. "U.S. Farmers' Decision to Choose Direct Sales Channel: A Fractional Seemingly Unrelated Semiparametric Model," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258370, Agricultural and Applied Economics Association.
    5. Nyaupane, Narayan & Gillespie, Jeffrey & McMillin, Kenneth, 2016. "The Marketing of Meat Goats in the US: What, Where, and When?," Journal of Food Distribution Research, Food Distribution Research Society, vol. 47(3), pages 1-17, November.
    6. Moturi, Walter & Obare, Gideon & Kahi, Alexander, 2015. "Milk Marketing Channel Choices for Enhanced Competitiveness in The Kenya Dairy Supply Chain: A multinomial Logit Approach," 2015 Conference, August 9-14, 2015, Milan, Italy 212477, International Association of Agricultural Economists.
    7. Torres, Ariana P. & Marshall, Maria I. & Alexander, Corinne E., 2013. "Does Proximity Determine Organic Certification Among Farmers Using Organic Practices?," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150607, Agricultural and Applied Economics Association.
    8. Sene, Seydina & Paudel, Krishna P. & Park, Timothy A., 2016. "The Changing Structure of Retail Food Stores, Direct Marketing (DM) and Its Impact on Farmers’ Financial Performance," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235736, Agricultural and Applied Economics Association.
    9. Ishaq, Mazhir Nadeem & Xia, Li Cui & Rasheed, Rukhsana & Abdullah, Muhammad, 2017. "Market Decision Preferences Of Dairy Farmers Towards Traditional And Modern Channels Of Milk Marketing: An Evidence From Punjab Province Of Pakistan," International Journal of Food and Agricultural Economics (IJFAEC), Alanya Alaaddin Keykubat University, Department of Economics and Finance, vol. 5(3), July.

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    Keywords

    Marketing;

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