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Influence Strategies in South African Wine Value Chains


  • Ewert, Joachim
  • Hanf, Jon


In development studies, the concept of a value chain is neatly connected with the process of upgrading i.e. firms are enabled to not only to act as bulk suppliers but instead to sell branded goods to (international) markets. However, the notion of upgrading has been challenged by several authors. For instance, with regard to the South African wine industry Ponte and Ewert (2009) show that a better outcome or ‘deal’ does not necessarily follow in the wake of higher value added. Drawing on a number of detailed case studies, in this paper we investigate this conclusion in more depth. By doing so, we try to explain which paths South African producer cellars have or have not chosen, and why. As global value chain theory posits that the governance structure of value chains are of crucial importance, we will pay particular interest to the design of the chains as a success factor.

Suggested Citation

  • Ewert, Joachim & Hanf, Jon, 2015. "Influence Strategies in South African Wine Value Chains," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 6(4), pages 1-12, November.
  • Handle: RePEc:ags:ijofsd:232480
    DOI: 10.22004/ag.econ.232480

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    References listed on IDEAS

    1. George Baker & Robert Gibbons & Kevin J. Murphy, 2002. "Relational Contracts and the Theory of the Firm," The Quarterly Journal of Economics, Oxford University Press, vol. 117(1), pages 39-84.
    2. Jon H. Hanf & Rainer Kühl, 2005. "Branding and its consequences for German agribusiness," Agribusiness, John Wiley & Sons, Ltd., vol. 21(2), pages 177-189.
    3. John Humphrey & Hubert Schmitz, 2004. "Chain governance and upgrading: taking stock," Chapters, in: Hubert Schmitz (ed.), Local Enterprises in the Global Economy, chapter 13, Edward Elgar Publishing.
    4. Johann Kirsten & Julian May & Sheryl Hendriks & Charles L. Machethe & Cecelia Punt & Mike Lyne, 2007. "South Africa," Chapters, in: Fabrizio Bresciani & Alberto Valdés (ed.), Beyond Food Production, chapter 8, Edward Elgar Publishing.
    5. Navas-Alemán, Lizbeth, 2011. "The Impact of Operating in Multiple Value Chains for Upgrading: The Case of the Brazilian Furniture and Footwear Industries," World Development, Elsevier, vol. 39(8), pages 1386-1397, August.
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    Cited by:

    1. Anatoliy G. Goncharuk, 2017. "Wine Value Chains: Challenges and Prospects," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 6(1), pages 11-27, February.
    2. repec:ags:ijofsd:277573 is not listed on IDEAS

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