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Retail internationalization and ist impact on the Russian agri - food business

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  • Hanf, Jon
  • Belaya, Vera

Abstract

The internationalization process of the retailing sector is still in its turbulent starting phase. The present process of retail internationalization has created new trends in the agri-food sector such as global sourcing and retail branding. The example of Metro Group Russia underlines this point. The introduction and implementation of supply chain management concepts affect Russian agri-food business. Therefore, the aim of our article is to analyze this development. We outline the internationalization process of the retail business,and then we elaborate on the structural changes. Second, we apply this knowledge to the Russian agri-food business. We also discuss the future prospects and outlook on further development of the Russian food sector in the context of retail internationalization.

Suggested Citation

  • Hanf, Jon & Belaya, Vera, 2008. "Retail internationalization and ist impact on the Russian agri - food business," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 13(3), pages 239-252.
    • Handle: RePEc:zbw:espost:84000
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    References listed on IDEAS

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    1. J. Carlos Jarillo, 1988. "On strategic networks," Strategic Management Journal, Wiley Blackwell, vol. 9(1), pages 31-41, January.
    2. Ranjay Gulati & Paul R. Lawrence & Phanish Puranam, 2005. "Adaptation in vertical relationships: beyond incentive conflict," Strategic Management Journal, Wiley Blackwell, vol. 26(5), pages 415-440, May.
    3. Jon H. Hanf & Rainer Kühl, 2005. "Branding and its consequences for German agribusiness," Agribusiness, John Wiley & Sons, Ltd., vol. 21(2), pages 177-189.
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    Cited by:

    1. Heyder, Matthias & Theuvsen, Ludwig, 2011. "Strategies and challenges of internationalisation in BRIC-countries: Empirical results from the German agribusiness," IAMO Forum 2011: Will the "BRICs Decade" Continue? – Prospects for Trade and Growth 22, Leibniz Institute of Agricultural Development in Central and Eastern Europe (IAMO).
    2. Theuvsen, Ludwig & Heyder, Matthias, 2011. "Internationalisation of German agribusiness firms after the EU enlargement: strategies, challenges and success," Problems of World Agriculture / Problemy Rolnictwa Światowego, Warsaw University of Life Sciences, vol. 11(26), pages 1-15, September.

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