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Business Challenges in Commercialization of Agricultural Technology

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  • Boehlje, Michael

Abstract

Technology has been a major driver of both the agricultural productivity increases of the past century and the financial success of many farm and agribusiness firms. The challenges of bringing new technology to market in the agricultural industry are changing - it is no longer adequate to conceive a new invention and convince farmers with a strong marketing campaign that they should adopt the technology that results from this invention. One of the plenary sessions at the 2003 IAMA meetings in Cancun focused on the challenges and opportunities in creating value from new technology. Participants included: Michael Boehlje, Center for Food and Agricultural Business, Purdue University; Lynn White, Vice President, Global Ag Services, Deere; Marcello Arguelles, CEO of Biosidus; and Greg Clarke, Technical Director, FXA Group. This synopsis attempts to capture the key observations of the session presenters and the discussion that followed.

Suggested Citation

  • Boehlje, Michael, 2004. "Business Challenges in Commercialization of Agricultural Technology," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 7(2), pages 1-14.
    • Handle: RePEc:ags:ifaamr:8124
    DOI: 10.22004/ag.econ.8124
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    References listed on IDEAS

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    1. Yoav Kislev & Willis Peterson, 1981. "Induced Innovations and Farm Mechanization," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 63(3), pages 562-565.
    2. Ashish Arora & Andrea Fosfuri & Alfonso Gambardella, 2004. "Markets for Technology: The Economics of Innovation and Corporate Strategy," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262511819, December.
    3. Huffman, Wallace E. & Evenson, Robert E., 1993. "Science for Agriculture: A Long Term Perspective," Staff General Research Papers Archive 10997, Iowa State University, Department of Economics.
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    Cited by:

    1. Vera Sadovska & Lena Ekelund Axelson & Cecilia Mark-Herbert, 2020. "Reviewing Value Creation in Agriculture—A Conceptual Analysis and a New Framework," Sustainability, MDPI, vol. 12(12), pages 1-22, June.

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