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Oversegmentation bei Bio-Produkten? Eine Positionierungsanalyse für die Gemeinschaftsverpflegung

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  • Lüth, Maren
  • Enneking, Ulrich
  • Spiller, Achim

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  • Lüth, Maren & Enneking, Ulrich & Spiller, Achim, 2005. "Oversegmentation bei Bio-Produkten? Eine Positionierungsanalyse für die Gemeinschaftsverpflegung," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 40, March.
    • Handle: RePEc:ags:gewipr:258985
    DOI: 10.22004/ag.econ.258985
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    References listed on IDEAS

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    1. Daniel McFadden, 1986. "The Choice Theory Approach to Market Research," Marketing Science, INFORMS, vol. 5(4), pages 275-297.
    2. Louviere,Jordan J. & Hensher,David A. & Swait,Joffre D. With contributions by-Name:Adamowicz,Wiktor, 2000. "Stated Choice Methods," Cambridge Books, Cambridge University Press, number 9780521788304.
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    Consumer/Household Economics; Marketing;

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