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Factors Affecting the Choice of Marketing Channel by Vegetable Farmers in Swaziland

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  • Xaba, Bongiwe G
  • Masuku, Micah B

Abstract

Vegetables as a group of horticultural crops are important for their contribution as an income support to a large proportion of the rural households. However, enhancing vegetable farmers to reach markets and actively engage in the markets is a key challenge influencing vegetable production in Swaziland. The perishable nature of vegetables necessitates effective marketing channels. The aim of this paper was to investigate factors affecting farmers’ choice of marketing channels using survey data gathered during the 2011 production season. Data were collected from 100 randomly selected vegetable farmers. Descriptive and multinomial logistic regression analyses were used. The results indicated that age of the farmer, quantity of baby corn produced and level of education were significant predictors of the choice to sell vegetables to NAMBoard market channel instead of selling to other-wholesale market channel. The age of the farmer, distance from production area to market, membership in farmer organization and marketing agreement were significant determinants of the choice to use non-wholesale market channel over other-wholesale market channel. It is therefore important to promote collective action as an institutional vehicle for linking farmers to agribusiness supply chains. Farmers should establish networks since they aid in sharing knowledge, farmers can improve produce grades as required by market.

Suggested Citation

  • Xaba, Bongiwe G & Masuku, Micah B, 2013. "Factors Affecting the Choice of Marketing Channel by Vegetable Farmers in Swaziland," Sustainable Agriculture Research, Canadian Center of Science and Education, vol. 2(1).
    • Handle: RePEc:ags:ccsesa:231341
    DOI: 10.22004/ag.econ.231341
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    References listed on IDEAS

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    1. Sidibe, Amadou, 2005. "Farm-level adoption of soil and water conservation techniques in northern Burkina Faso," Agricultural Water Management, Elsevier, vol. 71(3), pages 211-224, February.
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    1. Yohana James Mgale & Yan Yunxian, 2020. "Marketing efficiency and determinants of marketing channel choice by rice farmers in rural Tanzania: Evidence from Mbeya region, Tanzania," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 64(4), pages 1239-1259, October.
    2. Balezentis, Tomas & Ribasauskiene, Erika & Morkunas, Mangirdas & Volkov, Artiom & Streimikiene, Dalia & Toma, Pierluigi, 2020. "Young farmers’ support under the Common Agricultural Policy and sustainability of rural regions: Evidence from Lithuania," Land Use Policy, Elsevier, vol. 94(C).
    3. Mengshuai Zhu & Chen Shen & Yajun Tian & Jianzhai Wu & Yueying Mu, 2022. "Factors Affecting Smallholder Farmers’ Marketing Channel Choice in China with Multivariate Logit Model," Agriculture, MDPI, vol. 12(9), pages 1-11, September.
    4. Kwon, Daye & Liverpool-Tasie, Saweda & Reardon, Thomas A., 2023. "Market Channel and Heterogeneous Storage Behavior in response to Multiple Risks: The Case of Nigerian Maize Traders," 2023 Annual Meeting, July 23-25, Washington D.C. 335810, Agricultural and Applied Economics Association.
    5. Yolchi, Jamshid, 2021. "The Impact of Market Outlets Choice on Beekeepers’ Income in Rural Poor: A Case Study of Badakhshan Province," OSF Preprints vxn92, Center for Open Science.
    6. Pagare, Dewang & Biswas, Indranil & Agrahari, Amit & Ghosh, Sriparna, 2023. "A small farmer’s market choice in the presence of multiple markets: The Indian case," European Journal of Operational Research, Elsevier, vol. 311(2), pages 739-753.
    7. Olasore, Abiodun Amos & Oseni, Joseph Olumide & Ogunwande, Isaac Olusegun & Olowogbayi, Jonathan Ayodele & Abdulraheem, Mubarak Ayinla & Odeseye Abdulhameed Adewale, 2023. "Determinants of Choice of Market Channel of Broiler Value Chain Main Actors in Southwest, Nigeria," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(11), pages 971-983, November.
    8. Rana, Masud & Maharjan, Dr.Keshav Lall, 2021. "Analysis of Factors Affecting Market Participation By Brinjal Farmers: A Case Study of Jashore and Narsingdi District, Bangladesh," 2021 Conference, August 17-31, 2021, Virtual 315398, International Association of Agricultural Economists.
    9. Nguyen Hung Anh & Wolfgang Bokelmann, 2019. "Determinants of Smallholders’ Market Preferences: The Case of Sustainable Certified Coffee Farmers in Vietnam," Sustainability, MDPI, vol. 11(10), pages 1-20, May.

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