Determinants of Choice of Market Channel of Broiler Value Chain Main Actors in Southwest, Nigeria

This study on Determinants of choice of market channel of broiler value chain main actors in Southwest, Nigeria was carried out in Lagos and Ogun States, Nigeria. Multistage sampling procedure was used to select two hundred and thirty respondents made up of broiler producers, broiler processors, live broiler marketers, and dressed broiler marketers. Primary data were used for the survey. Data were analysed with the use of descriptive statistics and multinomial regression analysis. Male farmers in their active age dominated the broiler enterprise across the value chain in the Southwest. Majority (53.3%) of the actors had tertiary education; about 70.9% of the respondents had and average experience of 6years in broiler value chain enterprise with an average household size of 3 persons. However, majority (64.8%) of the respondents did not belong to any association. Results revealed that level of education and transportation cost were significant as determinants of preference of local market over farm gate, however, only transportation cost had odd ratio greater than 1. The Age, years of marketing experience, price of broiler chickens and membership of association of the respondents were significant as determinants of preference of urban market over farm gate, however, the age of the respondents had odd ratio less than 1. The study recommends that, entrepreneurial trainings should be organized for young adults by various government agencies and NGOs and, actors be encouraged to form themselves into association to promote sales outside the farm gate.