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Best Practice Within Australian Food Service, a Case Study: Development of quality partnerships for strategic alliances of red meat products

Author

Listed:
  • Cox, Rodney J.
  • Johnson, Sue
  • Cunial, Catharine M.

Abstract

This paper presents a case study of a major food service company within Australia that found itself faced with the above circumstances. A best practice program was developed to address the problem of increasing consumer complaints regarding beef meals. An audit of their wholesale suppliers demonstrated that, despite the provision of product specifications, 41.5% of all the beef audited did not adhere to the product specifications. The Company identified that collaboration with their suppliers was a key initiative to meet their consumers’ requirements. Collaboration occurred through the development of Quality Partnerships with strategic alliance partners resulting in committed suppliers providing guaranteed quality product. The Quality Partnerships were instrumental in reducing customer complaints by 96% and improving customer satisfaction by 34% for the beef meals served by the Food Service Company. This case study contains an overview of the problem and outlines the wholesale beef audit and the consequential Quality Partnerships developed, before providing a discussion of the results. Finally, important implications from this case study have been identified and provide a checklist for other food service companies wishing to adopt Quality Partnerships with their suppliers.

Suggested Citation

  • Cox, Rodney J. & Johnson, Sue & Cunial, Catharine M., 2006. "Best Practice Within Australian Food Service, a Case Study: Development of quality partnerships for strategic alliances of red meat products," Australasian Agribusiness Review, University of Melbourne, Department of Agriculture and Food Systems, vol. 14.
    • Handle: RePEc:ags:auagre:126093
    DOI: 10.22004/ag.econ.126093
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    References listed on IDEAS

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    2. Holmlund, Mona & Fulton, Murray E., 1999. "Networking For Success: Strategic Alliances In The New Agriculture," Miscellaneous Publications 31769, University of Saskatchewan, Centre for the Study of Co-operatives.
    3. Saxowsky, David M. & Duncan, Marvin R., 1998. "Understanding Agriculture'S Transition Into The 21st Century: Challenges, Opportunities, Consequences And Alternatives," Agricultural Economics Miscellaneous Reports 23112, North Dakota State University, Department of Agribusiness and Applied Economics.
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