IDEAS home Printed from https://ideas.repec.org/a/ags/ajaees/367332.html

Value Chain Upgrading Strategies for Sustainable Coffee Industry:- A Visionary SWOT Approach

Author

Listed:
  • Yadava, C. G.
  • Arun, M.
  • Santhosha, K. M.
  • Manohar, B. H.
  • Chandrarekha, C.
  • Gagana, M. D.

Abstract

The government of India believes boosting exports of agricultural commodities is a sure-shot way to enhance the farmer’s income in the country [1]. Indian coffee is primarily an export-oriented commodity with over 75 per cent of the annual production being exported to various destinations around the world [2]. Small coffee growers dominate coffee production in the country. The study comprised both qualitative and quantitative data collected for coffee value chain actors in Kodagu districts of Karnataka during the study period. The main objective of the study is to develop strategies to upgrade the value chain for the sustainable coffee industry. The results of the study indicate that value chains for coffee are largely diffuse, with limited coordination in terms of quality and specifications in the conventional chain. For up gradation in the value chain in the study area farmers has to adopt Branding and Labeling, value chain through bio-dynamic farming, Sale through direct auction, Collectivization, Direct Sale of ripe cherries to a Corporate, Internet Marketing, organic certification etc [1]. This study suggests that upgrading strategies could be difficult at the level of the chain without any institutional support. Hence, the government needs to develop policies for effortless adoption by the coffee planters of identified upgrading strategies.

Suggested Citation

  • Yadava, C. G. & Arun, M. & Santhosha, K. M. & Manohar, B. H. & Chandrarekha, C. & Gagana, M. D., 2022. "Value Chain Upgrading Strategies for Sustainable Coffee Industry:- A Visionary SWOT Approach," Asian Journal of Agricultural Extension, Economics & Sociology, Asian Journal of Agricultural Extension, Economics & Sociology, vol. 40(12), pages 1-12.
    • Handle: RePEc:ags:ajaees:367332
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/367332/files/sciencedomain%2C%2BYadava40122022AJAEES90947.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ponte, Stefano, 2002. "The 'Latte Revolution'? Regulation, Markets and Consumption in the Global Coffee Chain," World Development, Elsevier, vol. 30(7), pages 1099-1122, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. John Cranfield & Spencer Henson & James Northey & Oliver Masakure, 2010. "An assessment of consumer preference for fair trade coffee in Toronto and Vancouver," Agribusiness, John Wiley & Sons, Ltd., vol. 26(2), pages 307-325.
    2. Luis F. Samper & Xiomara F. Quiñones-Ruiz, 2017. "Towards a Balanced Sustainability Vision for the Coffee Industry," Resources, MDPI, vol. 6(2), pages 1-28, April.
    3. Anne Tallontire & Maggie Opondo & Valerie Nelson & Adrienne Martin, 2011. "Beyond the vertical? Using value chains and governance as a framework to analyse private standards initiatives in agri-food chains," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 28(3), pages 427-441, September.
    4. Wei Zhang & Sayed Saghaian & Michael Reed, 2022. "Influences of Power Structure Evolution on Coffee Commodity Markets: Insights from Price Discovery and Volatility Spillovers," Sustainability, MDPI, vol. 14(22), pages 1-27, November.
    5. Antje Wahl & Gary Bull, 2014. "Mapping Research Topics and Theories in Private Regulation for Sustainability in Global Value Chains," Journal of Business Ethics, Springer, vol. 124(4), pages 585-608, November.
    6. Mulvaney, Dustin & Krupnik, Timothy J., 2014. "Zero-tolerance for genetic pollution: Rice farming, pharm rice, and the risks of coexistence in California," Food Policy, Elsevier, vol. 45(C), pages 125-131.
    7. Gereffi, Gary, 2015. "Global value chains, development and emerging economies," MERIT Working Papers 2015-047, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT).
    8. Jones, Eugene, 2014. "An Empirical Assessment of Consumers’ Preferences for Coffee," Journal of Food Distribution Research, Food Distribution Research Society, vol. 45(2), pages 1-26, July.
    9. Daxina Chand, 2024. "Value Chain Analysis Of Coffee Sub-Sector In Gulmi District, Nepal," Malaysian Journal of Halal Research Journal (MJHR), Zibeline International Publishing, vol. 7(1), pages 11-18, February.
    10. Mehta, A. & Chavas, Jean-Paul, 2008. "Responding to the Coffee Crisis: What We Can Learn from Price Dynamics," Working Papers 201444, University of Wisconsin-Madison, Department of Agricultural and Applied Economics, Food System Research Group.
    11. Degnet, Abebaw & Mburu, John & Holm-Müller, Karin, 2009. "Responding to an Income Shock through Increasing Forest Extraction: Survey Evidence from Ethiopian Coffee Farmers," Ethiopian Journal of Economics, Ethiopian Economics Association, vol. 17(2), pages 107-107, August.
    12. Osterhoudt, Sarah & Galvin, Shaila Seshia & Graef, Dana J. & Saxena, Alder Keleman & Dove, Michael R., 2020. "Chains of Meaning: Crops, commodities, and the ‘in-between’ spaces of trade," World Development, Elsevier, vol. 135(C).
    13. Fousekis, Panos & Grigoriadis, Vasilis, 2022. "Conditional tail price risk spillovers in coffee markets across quality, physical space, and time: Empirical analysis with penalized quantile regressions," Economic Modelling, Elsevier, vol. 106(C).
    14. Tran, Nhuong & Bailey, Conner & Wilson, Norbert & Phillips, Michael, 2013. "Governance of Global Value Chains in Response to Food Safety and Certification Standards: The Case of Shrimp from Vietnam," World Development, Elsevier, vol. 45(C), pages 325-336.
    15. Laura Raynolds & Douglas Murray & Andrew Heller, 2007. "Regulating sustainability in the coffee sector: A comparative analysis of third-party environmental and social certification initiatives," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 24(2), pages 147-163, June.
    16. Joni Valkila & Anja Nygren, 2010. "Impacts of Fair Trade certification on coffee farmers, cooperatives, and laborers in Nicaragua," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 27(3), pages 321-333, September.
    17. Rebeca Utrilla-Catalan & Rocío Rodríguez-Rivero & Viviana Narvaez & Virginia Díaz-Barcos & Maria Blanco & Javier Galeano, 2022. "Growing Inequality in the Coffee Global Value Chain: A Complex Network Assessment," Sustainability, MDPI, vol. 14(2), pages 1-27, January.
    18. Taylor, Peter Leigh, 2005. "In the Market But Not of It: Fair Trade Coffee and Forest Stewardship Council Certification as Market-Based Social Change," World Development, Elsevier, vol. 33(1), pages 129-147, January.
    19. Anders, Sven & Fedoseeva, Svetlana, 2017. "Quality, Sourcing, and Asymmetric Exchange-Rate Pass-Through into U.S. Coffee Imports," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 42(3), September.
    20. Luis F. Samper & Daniele Giovannucci & Luciana Marques Vieira, 2017. "The powerful role of intangibles in the coffee value chain," WIPO Economic Research Working Papers 39, World Intellectual Property Organization - Economics and Statistics Division.

    More about this item

    Keywords

    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ajaees:367332. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://journalajaees.com/index.php/AJAEES/index .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.