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On the Potential of Neuroeconomics: A Critical (but Hopeful) Appraisal

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  • B. Douglas Bernheim

Abstract

This paper attempts to identify and articulate the specific ways in which the emerging field of neuroeconomics might shed light on traditional positive and normative questions in economics, as well as the likely limitations of its potential contributions. It sets forth both reservations and reasons for guarded optimism. (JEL D01, D87)

Suggested Citation

  • B. Douglas Bernheim, 2009. "On the Potential of Neuroeconomics: A Critical (but Hopeful) Appraisal," American Economic Journal: Microeconomics, American Economic Association, vol. 1(2), pages 1-41, August.
    • Handle: RePEc:aea:aejmic:v:1:y:2009:i:2:p:1-41
    Note: DOI: 10.1257/mic.1.2.1
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    More about this item

    JEL classification:

    • D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
    • D87 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Neuroeconomics

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