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Media Sociology: An Appraisal

Author

Listed:
  • Muhammad Atif Shahzad

    (PhD Scholar, Department of Centre for Media & Communication Studies, University of Gujrat, Punjab, Pakistan.)

  • Zahid Yousaf

    (Associate Professor,Department of Centre for Media & Communication Studies,University of Gujrat, Punjab, Pakistan.)

Abstract

The term media sociology most often refers to the study of various influences on media content, it encompasses the factors shaping media content for certain effects. Studies that look into the socialization of media workers, their professional attitude and many other things associated with them, found the absence of objectivity and abundance of biases in media content. They present a clear-cut version that whatever masses consume is the mediated content in one way or another. Whereas, some studies seem to declare objectivity in media content not more than a myth. This review article solely revolves around the question “what factors inside and outside of the media organizations influence the media content?†The researchers reviewed a large number of research articles and dissertations regarding media sociology and added valuable contribution to literature.

Suggested Citation

  • Muhammad Atif Shahzad & Zahid Yousaf, 2019. "Media Sociology: An Appraisal," Global Political Review, Humanity Only, vol. 4(3), pages 1-9, September.
    • Handle: RePEc:aaw:gprjrn:v:4:y:2019:i:3:p:1-9
    DOI: 10.31703/gpr.2019(IV-III).01
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    References listed on IDEAS

    as
    1. Olivier P. Bomsel, 2013. "Copyright And Brands In The Digital Age: Internalizing The Externalities Of Meaning," Contemporary Economic Policy, Western Economic Association International, vol. 31(1), pages 126-134, January.
    2. Khim-Yong Goh & Cheng-Suang Heng & Zhijie Lin, 2013. "Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content," Information Systems Research, INFORMS, vol. 24(1), pages 88-107, March.
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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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