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Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

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Cited by:

  1. Caroline Ardelet & Bérangère Brial, 2011. "Influence des recommandations d'internautes: le role de la presence sociale et de l'expertise," Post-Print hal-01258971, HAL.
  2. Zheyin (Jane) Gu & Yunchuan Liu, 2018. "Why would a big retailer refuse to collaborate on manufacturer SPIFF programs?," Quantitative Marketing and Economics (QME), Springer, vol. 16(4), pages 441-472, December.
  3. Young Kwark & Jianqing Chen & Srinivasan Raghunathan, 2014. "Online Product Reviews: Implications for Retailers and Competing Manufacturers," Information Systems Research, INFORMS, vol. 25(1), pages 93-110, March.
  4. Cheng Zhao & Chong Alex Wang, 2023. "A cross-site comparison of online review manipulation using Benford’s law," Electronic Commerce Research, Springer, vol. 23(1), pages 365-406, March.
  5. Cai, Xiaowei & Cebollada, Javier & Cortiñas, Mónica, 2023. "Impact of seller- and buyer-created content on product sales in the electronic commerce platform: The role of informativeness, readability, multimedia richness, and extreme valence," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
  6. Agnieszka Zablocki & Bodo Schlegelmilch & Michael J. Houston, 2019. "How valence, volume and variance of online reviews influence brand attitudes," AMS Review, Springer;Academy of Marketing Science, vol. 9(1), pages 61-77, June.
  7. Tolga Akcura & Kemal Altinkemer & Hailiang Chen, 2018. "Noninfluentials and information dissemination in the microblogging community," Information Technology and Management, Springer, vol. 19(2), pages 89-106, June.
  8. Nisar, Tahir M. & Prabhakar, Guru & Ilavarasan, P. Vigneswara & Baabdullah, Abdullah M., 2020. "Up the ante: Electronic word of mouth and its effects on firm reputation and performance," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
  9. Brett Hollenbeck & Sridhar Moorthy & Davide Proserpio, 2019. "Advertising Strategy in the Presence of Reviews: An Empirical Analysis," Marketing Science, INFORMS, vol. 38(5), pages 793-811, September.
  10. Guo, Qiaozhen & Chen, Ying-Ju & Huang, Wei, 2022. "Dynamic pricing of new experience products with dual-channel social learning and online review manipulations," Omega, Elsevier, vol. 109(C).
  11. Raphaël Suire & Thierry Pénard & Sylvain Dejean, 2010. "La gratuité est-elle une fatalité sur les marchés numériques ? Une étude sur le consentement à payer pour des offres de contenus audiovisuels sur internet," Économie et Prévision, Programme National Persée, vol. 194(3), pages 15-32.
  12. Joaquim Majó & Daissy Moya & Laura Vall-llosera, 2017. "Impacto de las redes sociales en los ingresos de los hoteles en Colombia, Ecuador y Perú," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada, vol. 26(1), pages 147-162, December.
  13. Yucheng Zhang & Zhiling Wang & Lin Xiao & Lijun Wang & Pei Huang, 2023. "Discovering the evolution of online reviews: A bibliometric review," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-22, December.
  14. Weijia You & Hui Shu & Suyuan Luo, 2018. "Competition, cooperation, and performance: an empirical investigation of Chinese online sellers," Information Systems and e-Business Management, Springer, vol. 16(4), pages 743-760, November.
  15. Ludovik Coba & Laurens Rook & Markus Zanker, 2020. "Choosing between hotels: impact of bimodal rating summary statistics and maximizing behavioral tendency," Information Technology & Tourism, Springer, vol. 22(1), pages 167-186, March.
  16. Joe Cox & Daniel Kaimann, 2013. "The Signaling Effect of Critics - Evidence from a Market for Experience Goods," Working Papers CIE 68, Paderborn University, CIE Center for International Economics.
  17. Sun, Xiaochi & Foscht, Thomas & Eisingerich, Andreas B., 2021. "Does educating customers create positive word of mouth?," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
  18. Yue Guan & Yong Tan & Qiang Wei & Guoqing Chen, 2023. "When Images Backfire: The Effect of Customer-Generated Images on Product Rating Dynamics," Information Systems Research, INFORMS, vol. 34(4), pages 1641-1663, December.
  19. Muhammad Rifki Shihab & Audry Pragita Putri, 2019. "Negative online reviews of popular products: understanding the effects of review proportion and quality on consumers’ attitude and intention to buy," Electronic Commerce Research, Springer, vol. 19(1), pages 159-187, March.
  20. Yang, Wenjuan & Zhang, Jiantong & Yan, Hong, 2022. "Promotions of online reviews from a channel perspective," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 161(C).
  21. Nguyen, Hang T. & Chaudhuri, Malika, 2019. "Making new products go viral and succeed," International Journal of Research in Marketing, Elsevier, vol. 36(1), pages 39-62.
  22. Koukova, Nevena T. & Wang, Rebecca Jen-Hui & Isaac, Mathew S., 2023. "“If you loved our product”: Do conditional review requests harm retailer loyalty?," Journal of Retailing, Elsevier, vol. 99(1), pages 85-101.
  23. Liu, Yong & Gan, Wen-xue & Zhang, Qi, 2021. "Decision-making mechanism of online retailer based on additional online comments of consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
  24. Monic Sun, 2012. "How Does the Variance of Product Ratings Matter?," Management Science, INFORMS, vol. 58(4), pages 696-707, April.
  25. Nisar, Tahir M. & Prabhakar, Guru, 2018. "Trains and Twitter: Firm generated content, consumer relationship management and message framing," Transportation Research Part A: Policy and Practice, Elsevier, vol. 113(C), pages 318-334.
  26. Liuan Wang & Lu (Lucy) Yan & Tongxin Zhou & Xitong Guo & Gregory R. Heim, 2020. "Understanding Physicians’ Online-Offline Behavior Dynamics: An Empirical Study," Information Systems Research, INFORMS, vol. 31(2), pages 537-555, June.
  27. Bin Guo & Shasha Zhou, 2017. "What makes population perception of review helpfulness: an information processing perspective," Electronic Commerce Research, Springer, vol. 17(4), pages 585-608, December.
  28. Lirong Chen & Wenli Li & Hao Chen & Shidao Geng, 2019. "Detection of Fake Reviews: Analysis of Sellers’ Manipulation Behavior," Sustainability, MDPI, vol. 11(17), pages 1-13, September.
  29. Jifeng Luo & Ying Rong & Huan Zheng, 2020. "Impacts of logistics information on sales: Evidence from Alibaba," Naval Research Logistics (NRL), John Wiley & Sons, vol. 67(8), pages 646-669, December.
  30. Pei, Yiying & Li, Min, 2023. "The effects of information on competition on a hybrid retail platform," International Journal of Production Economics, Elsevier, vol. 260(C).
  31. Hui Zhang & Huguang Rao & Junzheng Feng, 2018. "Product innovation based on online review data mining: a case study of Huawei phones," Electronic Commerce Research, Springer, vol. 18(1), pages 3-22, March.
  32. Jyotishka Ray & Syam Menon & Vijay Mookerjee, 2020. "Bargaining over Data: When Does Making the Buyer More Informed Help?," Information Systems Research, INFORMS, vol. 31(1), pages 1-15, March.
  33. M. Narciso, 2022. "The Unreliability of Online Review Mechanisms," Journal of Consumer Policy, Springer, vol. 45(3), pages 349-368, September.
  34. Linyi Li & Shyam Gopinath & Stephen J. Carson, 2022. "History Matters: The Impact of Online Customer Reviews Across Product Generations," Management Science, INFORMS, vol. 68(5), pages 3878-3903, May.
  35. Zhang Jin & Weng Zhangwen & Ni Naichen, 2019. "Helping consumers to overcome information overload with a diversified online review subset," Frontiers of Business Research in China, Springer, vol. 13(1), pages 1-25, December.
  36. Yusong Wang & David Bell, 2015. "Consumer store choice in Asian markets," Marketing Letters, Springer, vol. 26(3), pages 293-308, September.
  37. Rhee, Hosung Timothy & Yang, Sung-Byung & Kim, Kyungho, 2016. "Exploring the comparative salience of restaurant attributes: A conjoint analysis approach," International Journal of Information Management, Elsevier, vol. 36(6), pages 1360-1370.
  38. Sangjae Lee & Kun Chang Lee & Joon Yeon Choeh, 2020. "Using Bayesian Network to Predict Online Review Helpfulness," Sustainability, MDPI, vol. 12(17), pages 1-17, August.
  39. Agrebi, Meriem & Boncori, Anne Laure, 2017. "What makes a website relational? The experts' viewpoint," European Management Journal, Elsevier, vol. 35(5), pages 617-631.
  40. Meijian Yang & Enjun Xia & Yang Yang, 2023. "Deterring Sellers’ Cheap Talk Actions via Online Rating Schemes," Mathematics, MDPI, vol. 11(6), pages 1-16, March.
  41. Zibo Liu & Zhijie Lin & Ying Zhang & Yong Tan, 2022. "The Signaling Effect of Sampling Size in Physical Goods Sampling Via Online Channels," Production and Operations Management, Production and Operations Management Society, vol. 31(2), pages 529-546, February.
  42. Salhab, Rabih & Le Ny, Jérôme & Malhamé, Roland P. & Zaccour, Georges, 2022. "Dynamic marketing policies with rating-sensitive consumers: A mean-field games approach," European Journal of Operational Research, Elsevier, vol. 299(3), pages 1079-1093.
  43. Miriam Däs & Julia Klier & Mathias Klier & Georg Lindner & Lea Thiel, 2017. "Customer lifetime network value: customer valuation in the context of network effects," Electronic Markets, Springer;IIM University of St. Gallen, vol. 27(4), pages 307-328, November.
  44. Thaís L. D. Souza & Marislei Nishijima & Ana C. P. Fava, 2019. "Do consumer and expert reviews affect the length of time a film is kept on screens in the USA?," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 43(1), pages 145-171, March.
  45. Liang Guo, 2020. "Upstream Exploitation and Strategic Disclosure," Marketing Science, INFORMS, vol. 39(5), pages 923-938, September.
  46. Besim Agusaj & Vanda Bazdan & Djina Lujak, 2017. "The Relationship Between Online Rating, Hotel Star Category And Room Pricing Power," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 26(1), pages 189-204, june.
  47. Wang, Jiayun & Shum, Stephen & Feng, Gengzhong, 2022. "Supplier’s pricing strategy in the presence of consumer reviews," European Journal of Operational Research, Elsevier, vol. 296(2), pages 570-586.
  48. Cui Zhao & Xiaoshuai Peng & Zhendong Li, 2023. "The influence of online customer reviews on two-stage product strategy in a competitive market," Annals of Operations Research, Springer, vol. 326(1), pages 411-503, July.
  49. Girardin, Florent & Bezençon, Valéry & Lunardo, Renaud, 2021. "Dealing with poor online ratings in the hospitality service industry: The mitigating power of corporate social responsibility activities," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
  50. Ni, Chengzhang & Yang, Jun & Kong, Demei, 2020. "Sequential seeding strategy for social influence diffusion with improved entropy-based centrality," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 545(C).
  51. Xiaozhong Lyu & Cuiqing Jiang & Yong Ding & Zhao Wang & Yao Liu, 2019. "Sales Prediction by Integrating the Heat and Sentiments of Product Dimensions," Sustainability, MDPI, vol. 11(3), pages 1-18, February.
  52. Manes, Eran & Tchetchik, Anat, 2018. "The role of electronic word of mouth in reducing information asymmetry: An empirical investigation of online hotel booking," Journal of Business Research, Elsevier, vol. 85(C), pages 185-196.
  53. Yuanfang Lin & Amit Pazgal, 2016. "Hide Supremacy or Admit Inferiority—Market Entry Strategies in Response to Consumer Informational Needs," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 3(2), pages 94-103, June.
  54. Hailin Zhang & Xina Yuan & Tae Ho Song, 2020. "Examining the role of the marketing activity and eWOM in the movie diffusion: the decomposition perspective," Electronic Commerce Research, Springer, vol. 20(3), pages 589-608, September.
  55. Feng, Jie & Papatla, Purushottam, 2011. "Advertising: Stimulant or Suppressant of Online Word of Mouth?," Journal of Interactive Marketing, Elsevier, vol. 25(2), pages 75-84.
  56. Xiaoqing Jing & Jinhong Xie, 2011. "Group Buying: A New Mechanism for Selling Through Social Interactions," Management Science, INFORMS, vol. 57(8), pages 1354-1372, August.
  57. Wu, Xingli & Liao, Huchang, 2021. "Modeling personalized cognition of customers in online shopping," Omega, Elsevier, vol. 104(C).
  58. Reinhold Decker, 2014. "Real-Time Analysis of Online Product Reviews by Means of Multi-Layer Feed-Forward Neural Networks," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 4(11), pages 60-70, November.
  59. Ert, Eyal & Raz, Ornit & Heiman, Amir, 2016. "(Poor) seeing is believing: When direct experience impairs product promotion," International Journal of Research in Marketing, Elsevier, vol. 33(4), pages 881-895.
  60. Itay P. Fainmesser & Dominique Olié Lauga & Elie Ofek, 2021. "Ratings, Reviews, and the Marketing of New Products," Management Science, INFORMS, vol. 67(11), pages 7023-7045, November.
  61. Tingting Song & Jinghua Huang & Yong Tan & Yifan Yu, 2019. "Using User- and Marketer-Generated Content for Box Office Revenue Prediction: Differences Between Microblogging and Third-Party Platforms," Service Science, INFORMS, vol. 30(1), pages 191-203, March.
  62. Zheyin (Jane) Gu & Yunchuan Liu, 2013. "Consumer Fit Search, Retailer Shelf Layout, and Channel Interaction," Marketing Science, INFORMS, vol. 32(4), pages 652-668, July.
  63. Li, Yiming & Li, Gang & Tayi, Giri Kumar & Cheng, T.C.E., 2019. "Omni-channel retailing: Do offline retailers benefit from online reviews?," International Journal of Production Economics, Elsevier, vol. 218(C), pages 43-61.
  64. Zheyin (Jane) Gu & Yunchuan Liu, 2014. "Consumer Learning on Social Networks and Retailer Digital Platform Strategies Access," Working Papers 14-02, NET Institute.
  65. Khim-Yong Goh & Cheng-Suang Heng & Zhijie Lin, 2013. "Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content," Information Systems Research, INFORMS, vol. 24(1), pages 88-107, March.
  66. Zheyin Gu & Giri Tayi, 2015. "Consumer mending and online retailer fit-uncertainty mitigating strategies," Quantitative Marketing and Economics (QME), Springer, vol. 13(3), pages 251-282, September.
  67. Monika Kukar-Kinney & Angeline Close Scheinbaum & Larry Olanrewaju Orimoloye & Jeffrey R. Carlson & Heping He, 2022. "A model of online shopping cart abandonment: evidence from e-tail clickstream data," Journal of the Academy of Marketing Science, Springer, vol. 50(5), pages 961-980, September.
  68. Minnema, Alec & Bijmolt, Tammo H.A. & Gensler, Sonja & Wiesel, Thorsten, 2016. "To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns," Journal of Retailing, Elsevier, vol. 92(3), pages 253-267.
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