Using Bayesian Network to Predict Online Review Helpfulness
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- Yen-Liang Chen & Chia-Ling Chang & An-Qiao Sung, 2021. "Predicting eWOM’s Influence on Purchase Intention Based on Helpfulness, Credibility, Information Quality and Professionalism," Sustainability, MDPI, vol. 13(13), pages 1-19, July.
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Keywords
Naive Bayesian network; online review; helpfulness prediction; helpfulness; predictors of helpfulness;All these keywords.
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