Social Incentives Matter: Evidence from an Online Real Effort Experiment
Abstract
Contributing to a social cause can be an important driver for workers in the public and non-profit sector as well as in firms that engage in Corporate Social Responsibility activities. This paper compares the effectiveness of social incentives to financial incentives using an online real effort experiment. We find that social incentives lead to a 20% rise in productivity, regardless of their form (lump sum or related to performance) or strength. When subjects can choose the mix of incentives half sacrifice some of their private compensation to increase social compensation, with women more likely than men. Furthermore, social incentives do not attract less productive subjects, nor subjects that respond more to exogenously imposed social incentives. Our calculations suggest that a dollar spent on social incentives is equivalent to increasing private compensation by at least half a dollar.Download Info
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Paper provided by Associazione Italiana per la Cultura della Cooperazione e del Non Profit in its series AICCON Working Papers with number 112-2012.Length: 37 pages
Date of creation: 11 Jul 2012
Date of revision:
Handle: RePEc:ris:aiccon:2012_112
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Keywords: private incentives; social incentives; sorting; prosocial behavior; real effort experiment; corporate social responsibility; gender;Other versions of this item:
- Tonin, Mirco & Vlassopoulos, Michael, 2012. "Social Incentives Matter: Evidence from an Online Real Effort Experiment," IZA Discussion Papers 6716, Institute for the Study of Labor (IZA).
- Mirco Tonin & Michael Vlassopoulos, 2013. "Social Incentives Matter: Evidence from an Online Real Effort Experiment," Working Papers 2013.05, Fondazione Eni Enrico Mattei.
- Mirco Tonin & Michael Vlassopoulos, 2012. "Social Incentives Matter: Evidence from an Online Real Effort Experiment," CEU Working Papers 2012_12, Department of Economics, Central European University, revised 20 Jul 2012.
- D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy
- J24 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Human Capital; Skills; Occupational Choice; Labor Productivity
- J32 - Labor and Demographic Economics - - Wages, Compensation, and Labor Costs - - - Nonwage Labor Costs and Benefits; Private Pensions
- L30 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - General
- M14 - Business Administration and Business Economics; Marketing; Accounting - - Business Administration - - - Corporate Culture; Social Responsibility
- M52 - Business Administration and Business Economics; Marketing; Accounting - - Personnel Economics - - - Compensation and Compensation Methods and Their Effects
This paper has been announced in the following NEP Reports:
- NEP-ALL-2012-07-23 (All new papers)
- NEP-CBE-2012-07-23 (Cognitive & Behavioural Economics)
- NEP-EXP-2012-07-23 (Experimental Economics)
- NEP-HRM-2012-07-23 (Human Capital & Human Resource Management)
- NEP-SOC-2012-07-23 (Social Norms & Social Capital)
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As found by EconAcademics.org, the blog aggregator for Economics research:- Social and Monetary Incentives
by Nicholas Gruen in Club Troppo on 2012-07-31 13:41:27
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