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Media and Political Persuasion: Evidence from Russia

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Author Info
Ruben Enikolopov (New Economic School)
Maria Petrova (New Economic School)
Ekaterina Zhuravskaya () (New Economic School, CEFIR, and CEPR)

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Abstract

How do media affect voting behavior? What difference can an independent media outlet make in a country with state-controlled media? Our paper addresses these questions by comparing electoral outcomes and votes reported by survey respondents during the 1999 parliamentary elections in Russia for those geographical areas that had access and those that had no access to the only national TV channel independent from the government (“NTV”). The effect is identified from exogenous variation in the availability of the signal, which appears to be mostly idiosyncratic, conditional on controls. The findings are as follows. 1) The presence of the independent TV channel decreased the aggregate vote for the government party by 2.5 percentage points and increased the combined vote for major opposition parties by 2.1 percentage points. 2) The probability of voting for opposition parties increased for individuals who watched NTV even controlling for voting intentions measured one month prior to the elections. 3) NTV had a smaller effect on votes of people with higher political knowledge and those using alternative sources of political news and a larger effect on retired persons who watch TV substantially more than working individuals.

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Publisher Info
Paper provided by Center for Economic and Financial Research (CEFIR) in its series Working Papers with number w0113.

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Length: 35 pages
Date of creation: Mar 2009
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Handle: RePEc:cfr:cefirw:w0113

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  1. John McMillan & Pablo Zoido, 2004. "How to Subvert Democracy: Montesinos in Peru," CESifo Working Paper Series CESifo Working Paper No. , CESifo Group Munich. [Downloadable!]
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  2. Djankov, Simeon & et al, 2003. "Who Owns the Media?," Journal of Law & Economics, University of Chicago Press, vol. 46(2), pages 341-81, October.
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  3. Brunetti, Aymo & Weder, Beatrice, 2003. "A free press is bad news for corruption," Journal of Public Economics, Elsevier, vol. 87(7-8), pages 1801-1824, August. [Downloadable!] (restricted)
  4. Felix Oberholzer-Gee & Joel Waldfogel, 2006. "Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?," NBER Working Papers 12317, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
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  5. McMillan, John & Zoido, Pablo, 2004. "How to Subvert Democracy: Montesinos in Peru," Research Papers 1851r, Stanford University, Graduate School of Business. [Downloadable!]
  6. Matthew Gentzkow & Jesse M. Shapiro, 2006. "Media Bias and Reputation," Journal of Political Economy, University of Chicago Press, vol. 114(2), pages 280-316, April. [Downloadable!] (restricted)
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  7. Egorov, Georgy & Guriev, Sergei & Sonin, Konstantin, 2006. "Media Freedom, Bureaucratic Incentives and the Resource Curse," CEPR Discussion Papers 5748, C.E.P.R. Discussion Papers. [Downloadable!] (restricted)
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  8. Matthew Gentzkow & Jesse M. Shapiro, 2006. "What Drives Media Slant? Evidence from U.S. Daily Newspapers," NBER Working Papers 12707, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
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  9. Robert Jensen & Emily Oster, 2007. "The Power of TV: Cable Television and Women's Status in India," NBER Working Papers 13305, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
  10. Timothy Besley & Robin Burgess, 2002. "The Political Economy Of Government Responsiveness: Theory And Evidence From India," The Quarterly Journal of Economics, MIT Press, vol. 117(4), pages 1415-1451, November. [Downloadable!] (restricted)
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  11. Benjamin A. Olken, 2006. "Do Television and Radio Destroy Social Capital? Evidence from Indonesian Villages," NBER Working Papers 12561, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
  12. Riccardo Puglisi, 2006. "Being The New York Times: Thepolitical Behaviour Of A Newspaper," STICERD - Political Economy and Public Policy Paper Series 20, Suntory and Toyota International Centres for Economics and Related Disciplines, LSE. [Downloadable!]
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  14. David Strömberg, 2004. "Radio's Impact on Public Spending," The Quarterly Journal of Economics, MIT Press, vol. 119(1), pages 189-221, February. [Downloadable!] (restricted)
  15. Lisa M. George & Joel Waldfogel, 2006. "The New York Times and the Market for Local Newspapers," American Economic Review, American Economic Association, vol. 96(1), pages 435-447, March. [Downloadable!]
  16. Matthew Gentzkow, 2006. "Television and Voter Turnout," The Quarterly Journal of Economics, MIT Press, vol. 121(3), pages 931-972, 08. [Downloadable!] (restricted)
  17. Gerber, Alan & Karlan, Dean & Bergan, Daniel, 2006. "Does The Media Matter? A Field Experiment Measuring the Effect of Newspapers on Voting Behavior and Political Opinions," Working Papers 12, Yale University, Department of Economics. [Downloadable!]
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  18. Imbens, Guido W & Angrist, Joshua D, 1994. "Identification and Estimation of Local Average Treatment Effects," Econometrica, Econometric Society, vol. 62(2), pages 467-75, March. [Downloadable!] (restricted)
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  19. Stefano DellaVigna & Ethan Kaplan, 2007. "The Fox News Effect: Media Bias and Voting," The Quarterly Journal of Economics, MIT Press, vol. 122(3), pages 1187-1234, 08. [Downloadable!] (restricted)
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  20. Petrova, Maria, 2008. "Inequality and media capture," Journal of Public Economics, Elsevier, vol. 92(1-2), pages 183-212, February. [Downloadable!] (restricted)
  21. Eliana La Ferrara & Alberto Chong & Suzanne Duryea, 2008. "Soap Operas and Fertility: Evidence from Brazil," RES Working Papers 4573, Inter-American Development Bank, Research Department. [Downloadable!]
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  22. Kern, Holger & Hainmueller, Jens, 2007. "Opium for the Masses: How Foreign Free Media Can Stabilize Authoritarian Regimes," MPRA Paper 2702, University Library of Munich, Germany. [Downloadable!]
  23. Ruben Durante & Brian Knight, 2009. "Partisan Control, Media Bias, and Viewer Responses: Evidence from Berlusconi's Italy," NBER Working Papers 14762, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
  24. Matthew A. Gentzkow & Jesse M. Shapiro, 2004. "Media, Education, and anti-Americanism in the Muslim World," Microeconomics 0402005, EconWPA. [Downloadable!]
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Full references

Cited by:
(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

  1. Matthew Gentzkow & Jesse M. Shapiro & Michael Sinkinson, 2009. "The Effect of Newspaper Entry and Exit on Electoral Politics," NBER Working Papers 15544, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
  2. Scott Gehlbach & Konstantin Sonin, 2008. "Government Control of the Media," Working Papers w0126, Center for Economic and Financial Research (CEFIR). [Downloadable!]
  3. Stefano DellaVigna & Matthew Gentzkow, 2009. "Persuasion: Empirical Evidence," NBER Working Papers 15298, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
  4. Irina Denisova & Markus Eller & Timothy Frye & Ekaterina Zhuravskaya, 2007. "Who Wants to Revise Privatization and Why? Evidence from 28 Post-Communist Countries," Working Papers w0105, Center for Economic and Financial Research (CEFIR). [Downloadable!]
    Other versions:
  5. Maria Petrova, 2009. "Newspapers and Parties: How Advertising Revenues Created an Independent Press," Working Papers w0131, Center for Economic and Financial Research (CEFIR). [Downloadable!]
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