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The New York Times and the Market for Local Newspapers

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Author Info
Lisa M. George
Joel Waldfogel

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Abstract

Recent technological advances have dramatically lowered the cost of transmitting information over large distances. In the late 1990s, the New York Times implemented a national distribution strategy, expanding delivery in over 100 cities. Using cross-sectional and longitudinal data on local newspaper circulation, Times penetration, and local newspapers characteristics, we find that as Times circulation grows in a market, local newspaper circulation declines among college-educated readers. Local newspapers reposition toward local and away from national coverage, raising circulation among individuals without a degree. Availability of national newspapers in local markets changes the relationship between local preferences and local products.

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File URL: http://hdl.handle.net/10.1257/000282806776157551
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File URL: http://www.aeaweb.org/articles/article_detail.php?journal=AER&volume=96&issue=1&article=25&issue_date=March2006
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Publisher Info
Article provided by American Economic Association in its journal American Economic Review.

Volume (Year): 96 (2006)
Issue (Month): 1 (March)
Pages: 435-447
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Handle: RePEc:aea:aecrev:v:96:y:2006:i:1:p:435-447

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Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

  1. Lisa George & Joel Waldfogel, 2003. "Who Affects Whom in Daily Newspaper Markets?," Journal of Political Economy, University of Chicago Press, vol. 111(4), pages 765-784, August. [Downloadable!] (restricted)
  2. Waldfogel, Joel, 2003. " Preference Externalities: An Empirical Study of Who Benefits Whom in Differentiated-Product Markets," RAND Journal of Economics, The RAND Corporation, vol. 34(3), pages 557-68, Autumn.
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  3. Matthew Gentzkow, 2006. "Television and Voter Turnout," The Quarterly Journal of Economics, MIT Press, vol. 121(3), pages 931-972, 08. [Downloadable!] (restricted)
  4. Oberholzer-Gee, Felix & Waldfogel, Joel, 2005. "Strength in Numbers: Group Size and Political Mobilization," Journal of Law & Economics, University of Chicago Press, vol. 48(1), pages 73-91, April.
  5. David Str–mberg, 2004. "Mass Media Competition, Political Competition, and Public Policy," Review of Economic Studies, Blackwell Publishing, vol. 71(1), pages 265-284, 01. [Downloadable!] (restricted)
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Cited by:
(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

  1. Enikolopov, Ruben & Petrova, Maria & Zhuravskaya, Ekaterina, 2009. "Media and Political Persuasion: Evidence from Russia," CEPR Discussion Papers 7257, C.E.P.R. Discussion Papers. [Downloadable!] (restricted)
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  2. Brian G. Knight & Chun-Fang Chiang, 2008. "Media Bias and Influence: Evidence from Newspaper Endorsements," NBER Working Papers 14445, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
  3. Rafael Di Tella & Ignacio Franceschelli, 2009. "Government Advertising and Media Coverage of Corruption Scandals," NBER Working Papers 15402, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
  4. Maria Petrova, 2009. "Newspapers and Parties: How Advertising Revenues Created an Independent Press," Working Papers w0131, Center for Economic and Financial Research (CEFIR). [Downloadable!]
  5. Simon Loertscher & Gerd Muehlheusser, 2008. "Dynamic Location Games," Department of Economics - Working Papers Series 1042, The University of Melbourne. [Downloadable!]
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