Soap Operas and Fertility: Evidence from Brazil
AbstractWhat are the effects of television, and of role models portrayed in TV programs, on individual behavior? We focus on fertility choices in Brazil, a country where soap operas (novelas) portray families that are much smaller than in reality. We exploit differences in the timing of entry into different markets of Rede Globo, the network that has an effective monopoly on novelas production in this country. Using Census data for the period 1970-1991, we find that women living in areas covered by the Globo signal have significantly lower fertility. The effect is strongest for women of lower socioeconomic status and for women in the central and late phases of their fertility cycle, consistent with stopping behavior. The result is robust to placebo treatments and does not appear to be driven by selection in Globo entry. Finally, we provide suggestive evidence that novelas, and not just television, affected individual choices. First, people living in areas covered by the signal were more likely to name their children after novela characters. Second, entry of a network that relied on imported shows did not have a significant impact on fertility.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Bibliographic InfoPaper provided by C.E.P.R. Discussion Papers in its series CEPR Discussion Papers with number 6785.
Date of creation: Apr 2008
Date of revision:
Contact details of provider:
Postal: Centre for Economic Policy Research, 77 Bastwick Street, London EC1V 3PZ
Phone: 44 - 20 - 7183 8801
Fax: 44 - 20 - 7183 8820
Other versions of this item:
- J13 - Labor and Demographic Economics - - Demographic Economics - - - Fertility; Family Planning; Child Care; Children; Youth
- O12 - Economic Development, Technological Change, and Growth - - Economic Development - - - Microeconomic Analyses of Economic Development
This paper has been announced in the following NEP Reports:
- NEP-ALL-2008-04-29 (All new papers)
- NEP-DEV-2008-04-29 (Development)
- NEP-HAP-2008-04-29 (Economics of Happiness)
- NEP-LAM-2008-04-29 (Central & South America)
- NEP-LTV-2008-04-29 (Unemployment, Inequality & Poverty)
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Gordon Dahl & Stefano DellaVigna, 2007.
"Does Movie Violence Increase Violent Crime?,"
Levine's Working Paper Archive
122247000000001778, David K. Levine.
- Jairo Núñez & Carmen Elisa Flórez, 2001.
"Teenage Childbearing in Latin American Countries,"
Research Department Publications
3131, Inter-American Development Bank, Research Department.
- Robert Jensen & Emily Oster, 2007. "The Power of TV: Cable Television and Women's Status in India," NBER Working Papers 13305, National Bureau of Economic Research, Inc.
- DellaVigna, Stefano & Kaplan, Ethan, 2006.
"The Fox News Effect: Media Bias and Voting,"
748, Stockholm University, Institute for International Economic Studies.
- Timothy Besley & Robin Burgess, 2002.
"The Political Economy Of Government Responsiveness: Theory And Evidence From India,"
The Quarterly Journal of Economics,
MIT Press, vol. 117(4), pages 1415-1451, November.
- Besley, Timothy J. & Burgess, Robin, 2001. "The Political Economy of Government Responsiveness: Theory and Evidence from India," CEPR Discussion Papers 2721, C.E.P.R. Discussion Papers.
- Timothy Besley & Robin Burgess, 2000. "The Political Economy of Government Responsiveness: Theory and Evidence from India," STICERD - Development Economics Papers - From 2008 this series has been superseded by Economic Organisation and Public Policy Discussion Papers 28, Suntory and Toyota International Centres for Economics and Related Disciplines, LSE.
- David Strömberg, 2004. "Radio's Impact on Public Spending," The Quarterly Journal of Economics, MIT Press, vol. 119(1), pages 189-221, February.
- Matthew Gentzkow & Jesse M. Shapiro, 2006. "Does Television Rot Your Brain? New Evidence from the Coleman Study," NBER Working Papers 12021, National Bureau of Economic Research, Inc.
- Benjamin A. Olken, 2006.
"Do Television and Radio Destroy Social Capital? Evidence from Indonesian Villages,"
- Benjamin A. Olken, 2009. "Do Television and Radio Destroy Social Capital? Evidence from Indonesian Villages," American Economic Journal: Applied Economics, American Economic Association, vol. 1(4), pages 1-33, October.
- Benjamin A. Olken, 2006. "Do Television and Radio Destroy Social Capital? Evidence from Indonesian Villages," NBER Working Papers 12561, National Bureau of Economic Research, Inc.
- Matthew Gentzkow, 2006. "Television and Voter Turnout," The Quarterly Journal of Economics, MIT Press, vol. 121(3), pages 931-972, 08.
- David Lam & Suzanne Duryea, 1999. "Effects of Schooling on Fertility, Labor Supply, and Investments in Children, with Evidence from Brazil," Journal of Human Resources, University of Wisconsin Press, vol. 34(1), pages 160-192.
Blog mentionsAs found by EconAcademics.org, the blog aggregator for Economics research:
- Pembe Diziler ve Doğurganlık
by ? in N. Emrah Aydınonat (Türkçe) on 2008-05-09 12:00:00
- Isto a Globo nao mostra
by Erik Figueiredo in Moral Hazard on 2013-07-15 23:50:00
This item has more than 25 citations. To prevent cluttering this page, these citations are listed on a separate page. reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ().
If references are entirely missing, you can add them using this form.