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Soap Operas and Fertility: Evidence from Brazil

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Author Info

  • Eliana La Ferrara
  • Alberto Chong
  • Suzanne Duryea

Abstract

We estimate the effect of television on fertility in Brazil, where soap operas portray small families. We exploit differences in the timing of entry into different markets of Globo, the main novela producer. Women living in areas covered by Globo have significantly lower fertility. The effect is strongest for women of lower socioeconomic status and in the central and late phases of fertility, consistent with stopping behavior. The result does not appear to be driven by selection in Globo entry. We provide evidence that novelas, and not just television, affected individual choices, based on children's naming patterns and novela content. (JEL J13, J16, L82, O15, Z13)

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Bibliographic Info

Article provided by American Economic Association in its journal American Economic Journal: Applied Economics.

Volume (Year): 4 (2012)
Issue (Month): 4 (October)
Pages: 1-31

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Handle: RePEc:aea:aejapp:v:4:y:2012:i:4:p:1-31

Note: DOI: 10.1257/app.4.4.1
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References

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  1. Stefano DellaVigna & Ethan Kaplan, 2006. "The Fox News Effect: Media Bias and Voting," NBER Working Papers 12169, National Bureau of Economic Research, Inc.
  2. Benjamin A. Olken, 2006. "Do Television and Radio Destroy Social Capital? Evidence from Indonesian Villages," Working Papers id:642, eSocialSciences.
  3. Eliana La Ferrara & Alberto E. Chong, 2009. "Television and Divorce: Evidence from Brazilian Novelas," IDB Publications 6760, Inter-American Development Bank.
  4. Alberto Chong & Eliana La Ferrara, 2009. "Television and Divorce: Evidence from Brazilian Novelas," Research Department Publications 4611, Inter-American Development Bank, Research Department.
  5. Gordon Dahl & Stefano DellaVigna, 2009. "Does Movie Violence Increase Violent Crime?," The Quarterly Journal of Economics, MIT Press, vol. 124(2), pages 677-734, May.
  6. Matthew Gentzkow & Jesse M. Shapiro, 2006. "Does Television Rot Your Brain? New Evidence from the Coleman Study," NBER Working Papers 12021, National Bureau of Economic Research, Inc.
  7. Jairo Núñez & Carmen Elisa Flórez, 2001. "Teenage Childbearing in Latin American Countries," Research Department Publications 3131, Inter-American Development Bank, Research Department.
  8. Robert Jensen & Emily Oster, 2007. "The Power of TV: Cable Television and Women's Status in India," NBER Working Papers 13305, National Bureau of Economic Research, Inc.
  9. Joseph Potter & Carl Schmertmann & Suzana Cavenaghi, 2002. "Fertility and development: evidence from Brazil," Demography, Springer, vol. 39(4), pages 739-761, November.
  10. Besley, Timothy J. & Burgess, Robin, 2001. "The Political Economy of Government Responsiveness: Theory and Evidence from India," CEPR Discussion Papers 2721, C.E.P.R. Discussion Papers.
  11. David Strömberg, 2004. "Radio's Impact on Public Spending," The Quarterly Journal of Economics, MIT Press, vol. 119(1), pages 189-221, February.
  12. David Lam & Suzanne Duryea, 1999. "Effects of Schooling on Fertility, Labor Supply, and Investments in Children, with Evidence from Brazil," Journal of Human Resources, University of Wisconsin Press, vol. 34(1), pages 160-192.
  13. Matthew Gentzkow, 2006. "Television and Voter Turnout," The Quarterly Journal of Economics, MIT Press, vol. 121(3), pages 931-972, 08.
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Blog mentions

As found by EconAcademics.org, the blog aggregator for Economics research:
  1. Pembe Diziler ve Doğurganlık
    by ? in N. Emrah Aydınonat (Türkçe) on 2008-05-09 12:00:00
  2. Isto a Globo nao mostra
    by Erik Figueiredo in Moral Hazard on 2013-07-15 23:50:00
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