Soap Operas and Fertility: Evidence from Brazil
AbstractWe estimate the effect of television on fertility in Brazil, where soap operas portray small families. We exploit differences in the timing of entry into different markets of Globo, the main novela producer. Women living in areas covered by Globo have significantly lower fertility. The effect is strongest for women of lower socioeconomic status and in the central and late phases of fertility, consistent with stopping behavior. The result does not appear to be driven by selection in Globo entry. We provide evidence that novelas, and not just television, affected individual choices, based on children's naming patterns and novela content. (JEL J13, J16, L82, O15, Z13)
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Bibliographic InfoArticle provided by American Economic Association in its journal American Economic Journal: Applied Economics.
Volume (Year): 4 (2012)
Issue (Month): 4 (October)
Other versions of this item:
- Chong, Alberto & Duryea, Suzanne & La Ferrara, Eliana, 2008. "Soap Operas and Fertility: Evidence from Brazil," CEPR Discussion Papers 6785, C.E.P.R. Discussion Papers.
- Eliana La Ferrara & Alberto Chong & Suzanne Duryea, 2008. "Soap Operas and Fertility: Evidence from Brazil," Research Department Publications 4573, Inter-American Development Bank, Research Department.
- J13 - Labor and Demographic Economics - - Demographic Economics - - - Fertility; Family Planning; Child Care; Children; Youth
- J16 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Gender; Non-labor Discrimination
- L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
- O15 - Economic Development, Technological Change, and Growth - - Economic Development - - - Economic Development: Human Resources; Human Development; Income Distribution; Migration
- Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Social and Economic Stratification
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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Blog mentionsAs found by EconAcademics.org, the blog aggregator for Economics research:
- Pembe Diziler ve Doğurganlık
by ? in N. Emrah Aydınonat (Türkçe) on 2008-05-09 12:00:00
- Isto a Globo nao mostra
by Erik Figueiredo in Moral Hazard on 2013-07-15 23:50:00
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