This paper reports the results of a natural field experiment to measure the effect of exposure to newspapers on political behavior and opinion. The Washington DC area is served by two major newspapers, the Washington Times and the Washington Post. We randomly assigned individuals either to receive a free subscription to the Washington Post, to receive a free subscription to the Washington Times, or to a control group. We then conducted a public opinion survey after the 2005 Virginia gubernatorial election. We find that those assigned to the Post treatment group were eight percentage points more likely to vote for the Democratic candidate for governor than those assigned to the control group. We find similar but weaker evidence of shifts in public opinion on specific issues and attitudes.
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Paper provided by Yale University, Department of Economics in its series Working Papers with number
12.
Find related papers by JEL classification: C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
References listed on IDEAS Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
Jeffrey Milyo & Tim Groseclose, 2005.
"A Measure of Media Bias,"
Working Papers
0501, Department of Economics, University of Missouri, revised 25 Aug 2005.
[Downloadable!]
Glenn W. Harrison & John A. List, 2004.
"Field Experiments,"
Journal of Economic Literature,
American Economic Association, vol. 42(4), pages 1009-1055, December.
[Downloadable!] (restricted)
Sendhil Mullainathan & Andrei Shleifer, 2005.
"The Market for News,"
American Economic Review,
American Economic Association, vol. 95(4), pages 1031-1053, September.
[Downloadable!]
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